Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)

Posted September 20, 2016 by Brian Flook

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No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may think your attention to detail is lacking and eliminate you—and you definitely don’t want that! Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part One: Good Writing Vs. Bad Writing)

Posted September 13, 2016 by Brian Flook

content-is-crucial

Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve your website copy to attract more prospects and more sales. Your audience has a short attention span—they want brief yet valuable content and they want it right now! If you don’t give it to them you’ll never be able to make the sale. Continue Reading →

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

Posted August 30, 2016 by Brian Flook

give-visitors-what-they-want

We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by Brian Flook

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Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

How Can I Improve My Website? (Part Five: Capture Those Leads!)

Posted August 16, 2016 by Brian Flook

Marketing Automation Blog Part 5

Hello again and welcome back to our detailed series “How Can I Improve My Website?”—A handy seven-step approach to ensuring your online home is ready to convert passive lookers into excited clients. If you’re just joining us, welcome! This week I’m going to reveal what I think is one of the best techniques you can implement to attract more customers. Best of all, this one simple tool works 24/7 to ensure your leads become vested in buying their new home from you. Continue Reading →

What Makes Up Your Brand? 5 Quick Tips

Posted August 16, 2016 by Brian Flook

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”.  It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.

What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.

Continue Reading →

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