Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Posted October 18, 2016 by Brian Flook


Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Posted October 11, 2016 by Brian Flook


Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.

In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

Posted October 3, 2016 by Brian Flook


It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, you’re losing out to your competitors.

Here’s how to make sure your website gets the exposure your homebuilding business deserves. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by Brian Flook


Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)

Posted September 20, 2016 by Brian Flook


No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may think your attention to detail is lacking and eliminate you—and you definitely don’t want that! Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part One: Good Writing Vs. Bad Writing)

Posted September 13, 2016 by Brian Flook


Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve your website copy to attract more prospects and more sales. Your audience has a short attention span—they want brief yet valuable content and they want it right now! If you don’t give it to them you’ll never be able to make the sale. Continue Reading →

Builder Radio Logo
Power Marketing Logo
Easy LeadLocker Logo
Power Marketing is a proud pillar of the American Dream Trio — three distinct organizations dedicated to strengthening the American Dream of Home Ownership.