Geofencing
PowerMarketing

What is Geofencing?

Geofencing is a virtual fence set up around a venue, home, or larger geographical location. Geofencing is location-based marketing using GPS signals to create a map around a selected area and can be set up virtually anywhere. When individuals enter inside the geofence area, their smartphone is identified and the owner is served ads, push notifications or SMS messages for up to 30 days. In other words, geofencing targets individuals with ads based on current or past location.

For example, if a home builder sets up geofencing in a new community, the technology can serve notifications or ads on the visitor’s smartphone while they are visiting or for up to 30 days after visiting an area using geofencing technology. Also, home builders can utilize competitor geofencing. Competitor geofencing is just like it sounds. It works by setting up a virtual fence around one of your competitor’s locations and serving your ads to their prospective buyers.

Here is a short video from WebFX explaining geofencing and some of the different uses:

 

Geofencing is the future of location-based marketing. Segmenting your ad delivery based on a potential user’s location will grow tremendously over the next ten years. To learn more about Geofencing or to receive a demo, contact Power Marketing.

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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