Geofencing Marketing

Geofencing is a virtual fence set up around a venue, home, or larger geographical location. Geofencing is location-based marketing using GPS signals to create a map around a selected area and can be set up virtually anywhere. When individuals enter inside the geofence area, their smartphone is identified, and the owner is served ads, push notifications, or SMS messages for up to 30 days. In other words, geofencing targets individuals with ads based on current or past location. Although similar, it’s different than geotargeting. Learn more about that here.

For example, suppose a home builder sets up geofencing in a new community. In that case, the technology can serve notifications or ads on the visitor’s smartphone while they are visiting or for up to 30 days after visiting an area using geofencing technology. Also, home builders can utilize competitor geofencing. Competitor geofencing is just like it sounds. It works by setting up a virtual fence around one of your competitor’s locations and serving your ads to their prospective buyers.

Here is a short video from WebFX explaining geofencing and some of its different uses:

Geofencing is the future of location-based marketing. Segmenting your ad delivery based on a potential user’s location will grow tremendously over the next ten years. To learn more about Geofencing or to receive a demo, contact Power Marketing.