Email Marketing for Home Builders
As a home builder, chances are you have an extensive database of email addresses of potential homebuyers. Potential leads who have provided their contact information either on your website or in your sales centers. Contrary to popular belief, email marketing is not dead. It’s an effective sales tool to build authority with a prospect by informing and empowering them.
That being said, now that you can contact all of these valuable homebuyer leads, how do you go about doing so? What do you send them? How often do you send it?
If you haven’t considered incorporating a customized email campaign into your homebuilding marketing plan, now is the time. Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and, of course, your home building website.
The simple fact that interested homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission-based marketing, undeniable proof that your homebuyers are eager to learn more about your new homes and communities. If you are not utilizing a CRM to manage those leads, you can read more about that here.
But what about all of those homebuyers who have yet to provide their contact information directly to your homebuilding company? Yes, you can reach them, too!
Since not all prospects are ready to buy today, email marketing allows you to nurture those leads into customers quickly. It also allows you to shorten the sales cycle with those warmer leads. Show them pictures of your newly completed projects, provide testimonials, let them know of new listings, tell them about your most recent blog, inform them of trends, etc.
Content writing is extremely important. You need a catchy subject line to catch their attention and get them to click the email. You need to create compelling content to keep them engaged and an effective call to action or CTA to motivate them to call or request a quote. It’s also essential to use software to track what is performing well and what isn’t. This helps direct your ongoing strategy to be effective continually. CMRs will also track the performance of your email campaigns, including metrics such as open rates, click-through rates, and conversion rates. This helps make your next email marketing campaign even more effective.
One of the most significant advantages of email marketing is its ability to deliver personalized and targeted messages to specific prospects in your database. With the help of advanced segmentation and automation tools, businesses can design their content based on factors such as demographics, behavior, and past interactions with the company. This level of personalization will increase the message’s relevance and improve the chances of converting them into a new client.
Power Marketing can create customized email marketing campaigns and deliver your message to a targeted list of future homebuyers. Harnessing the power of digital marketing, you can now reach the exact geotargeted demographic, providing them with an open invitation to learn more about your new homes and communities.
