Email Marketing
PowerMarketing

Email Marketing for Home Builders

As a homebuilder, chances are you have a very large database of email addresses of potential homebuyers. Potential leads who have provided their contact information either on your website or in your sales centers. Contrary to popular belief, email marketing is not dead. It’s an effective sales tool used to build authority with a prospect by informing and empowering them.

That being said, now that you have the ability to contact all of these valuable homebuyer leads, how do you go about doing so? What do you send them? How often do you send it?

If you haven’t considered incorporating a customized email campaign into your homebuilding marketing plan, now is the time. Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and of course, your home building website.

The simple fact that interested homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission-based marketing, undeniable proof that your homebuyers are eager to learn more about your new homes and communities. If you aren’t not utilizing a CRM to manage those leads, you can read more about that here.

But what about all of those homebuyers who have yet to provide their contact information directly to your homebuilding company? Yes, you can reach them, too!

Since not all prospects are ready to buy today, email marketing allows you to nurture those leads into customers faster. It also allows you to shorten the sales cycle with those warmer leads. Show them pictures of your newly completed projects, provide testimonials, let them know of new listings, tell them about your most recent blog, inform them of trends, etc.

Content writing is extremely important. You need a catchy subject line to catch their attention and get them to click the email. You need to create compelling content to keep them engaged and you need an effective call to action or CTA to motivate them to call or request a quote. It’s also very important to use software to track what is performing well and what isn’t. This helps direct your ongoing strategy to continually be effective. CMRs will also track the performance of your email campaigns, including metrics such as open rates, click-through rates, and conversion rates. This helps make your next email marketing campaign even more effective.

One of the biggest advantages of email marketing is its ability to deliver personalized and targeted messages to specific prospects in your database. With the help of advanced segmentation and automation tools, businesses can design their content based on factors such as demographics, behavior, and past interactions with the company. This level of personalization will increase the message’s relevance and improves the chances of converting them into a new client.

Power Marketing is able to create customized email marketing campaigns and deliver your message to specifically targeted lists of future homebuyers. Harnessing the power of digital marketing, you can now reach the exact geotargeted demographic, providing them with an open invitation to learn more about your new homes and communities.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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SEO

Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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