Email Marketing

Email Marketing for Home Builders

As a homebuilder, chances are you have an extensive database of email addresses and potential homebuyers who have provided their contact information either on your website or in your sales centers. Email marketing is not dead. It’s an effective sales tool to build authority with a prospect by informing and empowering them.

That being said, now that you can contact all of these valuable homebuyer leads, how do you go about doing so? What do you send them? How often do you send it?

If you haven’t considered incorporating a customized email campaign into your homebuilder marketing plan, now is the time. Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and, of course, your homebuilding website.

The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission-based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities. You can read more here if you are not utilizing a CRM to manage those leads.

But what about all of those homebuyers who have yet to provide their contact information directly to your homebuilding company? Yes, you can reach them, too!

Content writing is critical. You need a catchy subject line to catch their attention and get them to click the email. You need to create compelling content to keep them engaged and an effective call to action or CTA to motivate them to call or request a quote. It’s also essential to use software to track what is performing well and what isn’t. This helps direct your ongoing strategy to be effective continually.

Power Marketing can create customized email marketing campaigns and deliver your message to a targeted list of future homebuyers. Harnessing the power of the Internet, you can now reach the exact geo-targeted demographic, inviting them to learn more about your new homes and communities.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

In 2022, the new construction housing market shifted with the rise in interest rates. The market remained solid. 2023 has seen a limited inventory but maintained growth, and 2024 remains a "wait and see" but all indications are the growth will continue. With this positive outlook moving forward we created this compilation of the 21 best digital marketing tips for home builders to give you an edge with your digital marketing and website development.

Hope you find this resource both valuable and useful!

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