Home Builder Digital Marketing

Digital Marketing for Home Builders

Yours might be the best home building business in your area, but even the best sometimes struggles to connect with potential clients. This is where having a cohesive home builder digital marketing strategy enables your business to intersect with these people online in multiple places. And once you get the attention of people planning to build a new home, your website convinces them to connect with your home builder business.

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Digital marketing promotes products or services using digital channels like search engines, social media, email, and websites. It involves various strategies and techniques, including search engine optimization (SEO), content creation, social media advertising, email marketing, and more. The goal of digital marketing is to nurture a more targeted audience, increase brand awareness, generate leads, and ultimately drive more home sales. In today’s digital age, home builders of all sizes leverage digital marketing to enhance their online profile and connect better with their target audience.

The different facets of a comprehensive digital marketing plan are outlined below, offered individually or together by Power Marketing. While you can engage in any of these facets of digital marketing alone or in tandem, having an expert home builder marketing agency, like Power Marketing, plan and execute a cohesive digital marketing campaign pays off.

Professional Website Design:

What is a home builder’s most powerful marketing tool? It is your home building website. Without an attractive, functioning, mobile-friendly website, no available home builder digital marketing options will produce the results you expect. The company website is the first interaction your customers have with your business. They must be impressed by the web design, navigation, information provided, and the ability to view your website on mobile devices easily. Therefore, it’s vital to hire professional home builder website designers to produce a site you can be proud of, and that’s what we offer at Power Marketing.

Search Engine Optimization:

Search Engine Optimization (SEO) is an ongoing process that ensures your homebuilder website appears early in organic search. Many factors, some seen by the user and some only seen by Google, determine how the page ranks organically. The easier it is for homebuyers to find your website via search engines, the more likely they will visit and consider you when buying a home. The Power Marketing team specializes in SEO for homebuilders and works daily to increase your home building website’s organic ranking. SEO is a marathon; building a solid organic presence takes time.

Content Creation & Content Marketing:

Create content to engage visitors and turn them into clients with beautiful photos, videos, and virtual tours. Visual cues on your website are of utmost importance to attract and maintain the attention of potential clients but don’t forget the words on the page to educate and inform. The experience of Power Marketing’s team of content writers and creators isn’t limited to just composing the headlines and copy found on your company’s website pages but also choosing the right words to accompany your best visual pieces. We then take this content and put it to work with social posts, email marketing, and more.

Email Marketing & Newsletters:

Contrary to popular belief, email marketing is not dead. Instead, it’s an effective sales tool to build authority with a prospect by informing and empowering them. As a home builder, chances are you have a massive database of email addresses and potential homebuyers who have provided their contact information either on your website or in your sales centers. This is an excellent base to build a homebuilder email marketing campaign, and Power Marketing’s team can help you take full advantage of this opportunity.

Social Media Marketing:

Although more people than ever regularly engage with social media, reaching them is more challenging because of the crowded platforms. Only about 5% of a business page’s followers see regular updates. That means if your business page has 1,000 followers, only 55 people will see your post. Social media platforms have become a pay-to-play environment. If you want to maximize the views of your posts, grow your followers, or reach new people, you need to incorporate paid social media marketing as a part of your strategy. Power Marketing’s social media marketing experts can make the best decisions to maximize your social media efforts and significantly impact your home building business.

PPC / Google Ads:

Most home buyers start their research at their favorite search engine, usually Google. If your business isn’t on the first page, you’re likely to miss a lot of business, and the only way to quickly guarantee a top listing is to buy it. Though you can launch a pay-per-click (PPC) advertising campaign on your own, you would have more success hiring an expert paid search marketing agency to handle your account. The Power Marketing team specializes in PPC & Google campaign management (Google Ads) for homebuilders. By incorporating a PPC campaign into your marketing playbook, we can immediately get your homebuilding website to the top of search results.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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