ADA Compliance

ADA Compliance for Homebuilders

The Americans with Disabilities Act (ADA) was developed in 1990 and ensures people with disabilities have the same opportunities as anyone else. So, businesses serving the public must ensure their physical locations accommodate people with disabilities.

Since the internet is widely used, ADA compliance now applies to online businesses and stores. Compliance also means your website should be accessible to people with a wide range of disabilities. These disabilities range from auditory, physical, cognitive, and speech impairments.

Website accessibility assures all people can consume your content and engage with your business online. ADA compliance aids individuals with disabilities who could have trouble navigating and perceiving information on your website.

There are many benefits to offering ADA compliance:

  • Taking a proactive approach now will protect you from potential lawsuits. You can show documentation of your efforts to identify and correct issues.
  • It will increase your target audience – roughly 19% of the population has a disability. Imagine widening your prospect pool by 19%.
  • Accessibility guidelines focus on some areas, such as meta-tagging, descriptive link text, and alternative image text, boosting your SEO. Everyone benefits from this work, including users, search engines, and screen readers.
  • Improves your website as a whole. By making information more accessible to find, understand, and navigate, you provide benefits that appeal to all users.
  • It will benefit your reputation. Customers with disabilities will now know you value them and your business. This will increase your positive word-of-mouth and help set you apart from your competition.

Power Marketing works with leading ADA compliance software. It will scan your website for issues regularly. A developer will fix/correct them and provide documentation of your company’s compliance efforts.

Compliance isn’t a one-time fix but an ongoing process due to how rapidly technology evolves.

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Why hire Power Marketing's design team?


We build sites that not only look beautiful but also work well on all devices and screen sizes.


We pay particular attention to not only design, but to SEO best practices, content planning and growth over time.


We know the home builder industry, and our websites are designed to convert casual browsers into buyers.


Our custom home builder websites are designed around your needs to provide a unique experience. They are built in Wordpress to allow easy maintenance, updates and portability.


More Information About Custom Home Builder Websites

Making decisions about design and maintenance of your custom home builder website can be intimidating, and we want to make those decisions easier.

Click here for more answers to some popular questions.
marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

In 2022, the new construction housing market shifted with the rise in interest rates. The market remained solid. 2023 has seen a limited inventory but maintained growth, and 2024 remains a "wait and see" but all indications are the growth will continue. With this positive outlook moving forward we created this compilation of the 21 best digital marketing tips for home builders to give you an edge with your digital marketing and website development.

Hope you find this resource both valuable and useful!

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