Content Marketing

Content Marketing for Homebuilders

Homebuyers Demand Intriguing Content—Power Marketing Delivers.

Homebuyers, and homebuilders, for that matter, tend to believe visuals are the best way to convey your new homes. Yes, without a doubt, great photography can make or break your homebuilding website, but professionally crafted content is the true “meat and potatoes” of your online home!

Maybe you think anyone can write content for your homebuilding website—after all, we’ve all been constructing sentences on paper since elementary school, right? But are you able to tell your homebuilding company’s story in a professional manner that not only keeps homebuyer’s interest, but also is also informative, entertaining and provides keyword friendly content to best attract the major search engines?

And let’s not forget, content writing isn’t limited to just the headlines and copy found throughout your company’s homebuilder website. Power Marketing’s in-house Communications Specialist knows precisely how to craft:

  • Custom Website Content
  • Social Media Postings
  • White Papers
  • Lead Magnets
  • Email Campaigns
  • Print Content
  • Video Scripts
  • Radio Spots

Still not convinced your homebuilding business requires professionally crafted content? Consider this—right now, at this very moment, you’re reading this content. It’s very likely you arrived hear based on a search engine request, or by browsing to this exact spot from another page on our site. We can help your homebuilding business achieve these same results, driving eager homebuyers to your website through the written word. Professionally created content is a very powerful tool that you definitely want to have in your marketing arsenal, and we’re here to take care of this responsibility.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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