Branding for Homebuilders

Power Marketing builds bold business brands that cannot be ignored. We position our clients to own their markets. A great brand helps your business stand out and elevates you to another level.

We are passionate about translating brand strategies into comprehensive ideas. From concept to execution, we are committed to smart design and brand experiences. Our team delivers a unique experience for your consumer from brand strategy to brand identity to brand experience.

When consumers interact with your brand, you want a seamless experience. No matter if they see your business card, website, or marketing materials, they know you, your brand, and what your about.

As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves of grocery stores, or that trademarked image on a can of soda. You’re not wrong, but, at the same time, you’re not entirely right. When it comes to purchasing a new home, well, that’s a much bigger investment than a jar of peanut butter or a case of soft drinks!

A brand is so much more than a colorful logo or an eye-catching design. In the homebuilding industry, your brand is actually a promise to potential homebuyers. Proper branding is a consistent pledge to your customers that they will receive an emotional, rewarding, and valuable experience when choosing your homebuilding business to create their dream home.

Crafting all of this into a symbolic embodiment of what your homebuilding company offers is crucial to a successful marketing strategy. It’s not about shouting louder than your competitors, nor is it about simply identifying your new homes or services; rather it’s about eliciting that sense of security from homebuyers. They know when they see your homebuilding brand it represents happy homeowners—friends and family who have purchased a new home from you—and you’ve exceeded all expectations.

Power Marketing has created home builder logos, print material, and unique, cohesive collateral for hundreds of homebuilding clients over the past two decades. Timeless, adaptable images conveying your message immediately, providing memorable branding across all media. Color, font, proper use of space, and that “just right feel”, all incorporated in tandem by our expert graphic design team, create instant recognition for your homebuilding business.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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