CRM for Home Builders

Customer Relationship Management or CRM software is a centralized database to organize all the details from your leads and customers. CRM usage has accelerated in the last few years. In 2018, CRM usage was at 56%. That number jumped to 75% in 2019. Some homebuilders mistakenly confuse Enterprise Resource Planning (ERP) software with CRM software. ERP software stores a database of clients, and some have the capability of sending out email campaigns. CRM systems are much more sales friendly. CRM’s typically include automated contact input, saving all email correspondence, and email templates for regularly scheduled campaigns. You can also receive a notification when prospects read your email, chat features, and sales pipeline with analysis. These features are standard on most CRM systems. Pricing for standard CRM versions can range from $45 – $150 a month. According to Martech Research, CRM’s can boost sales by 29%, productivity by 34%, and forecast accuracy by 42%. So, if you don’t have one, Power Marketing is happy to help guide you through the many options out there.