PPC / Google Ads

Home Builder PPC (pay-per-click)

When searching for a new home, today’s homebuyers turn to the internet, specifically Google. However, if your homebuilding website doesn’t appear on the first page of Google search results, you may lose potential clients to your competitors. That’s where Pay per click (PPC) or Google Ads come in.

Google ads are a type of online advertising where home builders pay each time someone clicks on their ads. Unlike SEO, which takes time to build up, PPC is more like a sprint. Incorporating a PPC campaign lets you immediately get your homebuilding website to the top of search results.

In addition to helping your website appear on the first page of Google search results, PPC can also be a helpful tool for generating leads and driving traffic to your website. You can reach potential customers actively searching for home builders in your area by targeting specific keywords and demographics.

However, it’s important to note that PPC campaigns can be costly, especially if you’re targeting highly competitive keywords. That’s why working with a PPC specialist who can help you develop a strategy that maximizes your return on investment (ROI) is crucial.

PPC campaigns can be highly customizable, allowing you to tailor your ads to specific geographic areas, times of day, and even devices (such as mobile devices or desktop computers). This level of customization can help you reach the right audience at the right time, increasing the chances of converting clicks into sales.

At Power Marketing, our PPC specialists have years of experience working with homebuilders to create effective PPC campaigns. We can help you identify the keywords and demographics most likely to convert into leads and sales. We’ll continuously monitor and optimize your campaign to ensure you get the best results possible.

If you’re a homebuilder looking to generate more leads and drive traffic to your website, PPC and Google Ads can be powerful tools. By working with a specialist PPC agency like Power Marketing, you can create a customized strategy that helps you reach the right audience and maximize your ROI.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

In 2022, the new construction housing market shifted with the rise in interest rates. The market remained solid. 2023 has seen a limited inventory but maintained growth, and 2024 remains a "wait and see" but all indications are the growth will continue. With this positive outlook moving forward we created this compilation of the 21 best digital marketing tips for home builders to give you an edge with your digital marketing and website development.

Hope you find this resource both valuable and useful!

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