PPC / Google Ads

Home Builder PPC (pay-per-click)

Where is the first place today’s homebuyer turns to when searching for a new home? If you guessed the Internet, you’re correct—but if you answered “Google,” give yourself a gold star! It’s time you get Homebuilder PPC/Google Ads working for you.

Search engines are the first stop on the path to new homeownership, and if your homebuilding website doesn’t appear on the first page of Google, you are asking potential clients to call your competitor instead.

The Power Marketing team specializes in PPC & Google Ads for homebuilders. PPC is more like a sprint than SEO (search engine optimization). By incorporating a PPC campaign, Power Marketing can immediately get your homebuilding website to the top of search results; however, this strategy involves an expense. Google allows you to advertise your homebuilding website at the top of search results, charging your account each time a potential homeowner clicks on your link.

A well-managed PPC campaign can produce immediate exposure for your homebuilding company. Our PPC specialist will discuss the best strategies to ensure you receive the desired results from your Pay Per Click budget. Getting clicks isn’t enough; getting clicks that bring results to your company is our goal.

Power Marketing is Your Home Builder PPC Agency!

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

In 2022, the new construction housing market shifted with the rise in interest rates. The market remained solid. 2023 has seen a limited inventory but maintained growth, and 2024 remains a "wait and see" but all indications are the growth will continue. With this positive outlook moving forward we created this compilation of the 21 best digital marketing tips for home builders to give you an edge with your digital marketing and website development.

Hope you find this resource both valuable and useful!

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