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What is M.B.A. Disease? Know the Signs

Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...

What You Need To Know About Google’s Helpful Content Update

Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...

When the Three P’s of Business Misses the Mark

*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...

Everything You Need to Know About Google Analytics 4

Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on areas to improve and successes to replicate. And the best way to get these insights is by analyzing who is coming ...

Top 5 Reasons Why Google Ads is Important for Your Home Building Company

Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t. So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and does for your company. ...

How Do I Know When It’s Time for a New Website?

A potential customer’s first impression of your company will most likely be your website. According to Statista, 93% of people looking for a home will use the internet. So at what point do you consider building a new website? Or ...

12 months ago

Is Your SEO Working?

If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone to a successful SEO ...

Understanding Google Analytics: Audience Overview & User Metrics

In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...

4 Simple Ways to Speed Up Your Website

Google’s Core Vitals update earlier this year emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use a lot of images, have integrations with 3rd party ...

Creating a Professional Social Media Presence for Builders and Contractors

The digital world today is ripe with opportunities for almost any industry, but with so many platforms and options available, it can quickly become overwhelming. As a builder or contractor, you may be wondering where you can get the highest ...