The Pros and Cons of Custom-Coded vs Theme-Based WordPress Websites
When building or rebuilding a website, one of the most significant decisions to make is whether to go with a custom-coded WordPress site or a theme-based builder such as Divi or Elementor. This choice can greatly impact your website’s performance, ...
The Pros and Cons of Custom-Coded vs Theme-Based WordPress Websites
When building or rebuilding a website, one of the most significant decisions to make is whether to go with a custom-coded WordPress site or a theme-based builder such as Divi or Elementor. This choice can greatly impact your website’s performance, ...
The Booming Technology of Chatbots
In today’s fast-paced digital world, offering top-tier customer service while streamlining operations is challenging. But with chatbots, you have an A.I.-driven solution that acts like your business’s personal assistant. Chatbots can handle customer engagement, boost sales, and drive operational efficiency. ...
Choosing the Right CMS: A Comparison of WordPress, Webflow, and Wix
Selecting the right Content Management System (CMS) is crucial when managing your website. Each platform offers unique benefits and drawbacks, so it’s important to understand which aligns best with your business needs. Here are the key differences between three popular ...
The Impact of the Antitrust Ruling Against Google: A Cautionary Tale for the Future of AI
The recent antitrust ruling against Google marks a significant moment in the ongoing battle against monopolistic practices in the tech industry. Google, a company synonymous with internet search, was found to have unlawfully extended its monopoly by paying for default ...
As of July 5th, 2024, Google Will No Longer Index Non-Mobile Websites
In recent years, Google has shifted towards a mobile-first approach in indexing and ranking. This transformation culminated in an announcement by Google’s Webmaster Trends Analyst, John Mueller, who confirmed that Google will no longer index websites that aren’t mobile-friendly starting ...
Should I Pay My Digital Marketing Agency Hourly?
In the early days of digital marketing—around 1997—hourly billing was the primary way agencies charged for services like websites, SEO programs, and email marketing. Fast-forward to today, some agencies still use this method. But is it the best option for ...
The End of Third-Party Cookies: What You Need to Know
Keeping track of online activity has become increasingly challenging for marketers due to constant platform changes and stricter privacy rules. Recently, there’s been a lot of talk about the end of cookies, which has caused some confusion. Many brands are ...
What’s Cache? Why Do I Have to Clear It?
Cache, pronounced like the slang for American currency or the famous country music singer, is a storage spot on your computer or web browser that saves bits of information from websites you visit, like images or website layouts. This storage ...
My Google Ads Account Was Suspended: One Advertiser’s Journey to Reinstatement
The Suspension It would be an understatement to say we were dumbfounded. The Power Marketing team has managed 8-12 Google Ads accounts without an issue. We thought Google’s new advertiser verification policy would be simple since we’d been using Google ...
Common Issues with Beaver Builder on WordPress Sites
This post is written for informational purposes. In website development, WordPress is by far the most commonly used content management system (or CMS). A CMS is the framework on which a website is built. WordPress powers almost half of the ...
