Marketing Strategies For Home Builders
New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.
There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.
Marketing Tips for Home Builders:
- Create a Custom Website built for Home Builders
- Design a Rememberable Brand to Reflect Trust
- Target for New Home Sales Traffic
- Create 3D Renderings and Interactive Floor Plans
- Offer Virtual Tours on Your Home Builder Website
- Provide Case Studies & Content Writing for Builders
- Social Media Marketing for New Home Builders
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Episode 107 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry, Scott, and guest Bonnie Alfred around the topic, “Mastering the Present, Building for the Future.”
But before that, Jerry and Scott talked about a recent trip Jerry took to New Orleans to talk about Constructing New Homes in Disadvantaged Sections of the City. They discuss the new focus on energy efficiency for heating and cooling, along with the stimulus & expanded plan to home buyers and builders.
Sit back and enjoy the lively discussion on how we think about setting down solid roots for a stable future for the housing industry.
Click here to listen to Episode 107 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders.
Contact us for more information for Digital Marketing and Web Design.
Your Home Builder Logo is the First Step to Success
Why Your Home Builder Business Needs A Strong Logo & Brand
Home building businesses establishing a strong home builder logo and brand is a lot to manage. Getting a Website and Logo off the ground is almost as difficult as putting up the foundation of a new building. You’ve been refining you home building skills for years — but have you been refining your logo and company brand at the same time?
Quality work is the number one aspect that will make or break your home builder’s brand and logo design. A slick marketing campaign isn’t going to make up for a subpar logo and brand. But at the same time, great work won’t get noticed if people don’t know about your company.
Here are a few reasons why Home Builders need to create an awesome logo and a rememberable online brand for their digital marketing.
- Build Brand Identity & Digital Marketing
- Create A Home Builder Logo For People To Take Notice
- Let Your Logo Be The Face Of Your Home Building Company
- A Home Builder’s Logo Builds Loyalty
- A Logo Sets You Apart from other Home Builders
- Your Logo and Brand Help People Remember Your Home Builder Business
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Episode 106 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Bill Webb to discuss the topic, “New Home Versus Used: Redefining the Value of Energy Efficiency.”
But before they get Bill on the line, Jerry and Scott discuss an upcoming webinar with Melinda Brody, a sales trainer and mystery shopper. They’ll discuss the importance to follow-up in the sales process within builder digital marketing. So be on the lookout for that.
Sit back and enjoy this informative discussion on the differences in energy efficiency between new and older homes.
Click here to listen to Episode 106 of Selling More Homes: The Monday Morning Sales Meeting.
Contact us for more information.
COVID-19 (otherwise known as coronavirus) is quickly making its way around the Maryland region. People are nervous. Grocery stores are seeing record amounts of sales. And many are concerned about future closures and restrictions.
We can’t tell what will be coming in the future. But we can explain everything we know at this point. Arming yourself with up-to-date knowledge is the best way to calm nerves while also giving yourself the best chance at remaining healthy.
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Pay Per Click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet, you just might not recognize them as PPC ads. This is because they are mostly unobtrusive.
PPC can be displayed on a variety of websites. Social media outlets such as Facebook and Linkedin frequently display PPC advertisements. Google has their own version of PPC which they call AdWords. These are the results you often see toward the top of the search result page, but separate from the results themselves.
They are called “pay per click” because businesses don’t actually pay to post these ads unless a user clicks on them. This is different than traditional advertising where the business pays simply for their ad, perhaps on a billboard or TV commercial, to simply exist. PPC doesn’t cost the business money until a potential customer follows the link.
So now that we understand PPC advertising, how can it help a home builder? What benefits can be gained from PPC as opposed to other forms of advertising?
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