How Home Builders Benefit From Custom Websites
A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The ...
Will ChatGPT go the way of the MP3 player?
ChatGPT is the fastest-growing consumer application in history, with over 100 million users in the first two months on the market. For reference, it took TikTok more than nine months to reach 100 million users and Instagram 2 ½ years ...
Posting Ideas For Social Media
Social media is an untapped tool for most home builders to connect with their audience, share content, and build their expert authority. But coming up with posting ideas for social media can be very challenging, especially when you want to ...
Understanding ChatGPT and Bard: The Future of AI Chatbots
Technology is constantly advancing. However, some recent accomplishments will have massive impacts on how we use technology in the future. Artificial intelligence has been a hot topic of discussion even before predictive text made it easier to write emails. As ...
How to Avoid Disappointment in Your SEO
When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...
What is M.B.A. Disease? Know the Signs
Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...
What You Need To Know About Google’s Helpful Content Update
Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...
When the Three P’s of Business Misses the Mark
*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...
Everything You Need to Know About Google Analytics 4
Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on areas to improve and successes to replicate. And the best way to get these insights is by analyzing who is coming ...
Top 5 Reasons Why Google Ads is Important for Your Home Building Company
Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t. So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and does for your company. ...
How Do I Know When It’s Time for a New Website?
A potential customer’s first impression of your company will most likely be your website. According to Statista, 93% of people looking for a home will use the internet. So at what point do you consider building a new website? Or ...
