Builder Radio Podcast: Selling More Homes – Episode 106

Posted April 2, 2020 by admin

Episode 106 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Bill Webb to discuss the topic, “New Home Versus Used: Redefining the Value of Energy Efficiency.”

But before they get Bill on the line, Jerry and Scott discuss an upcoming webinar with Melinda Brody, a sales trainer and mystery shopper. They’ll discuss the importance of follow-up in the sales process. So be on the lookout for that.

Sit back and enjoy this informative discussion on the differences in energy efficiency between new and older homes.

Click here to listen to Episode 106 of Selling More Homes: The Monday Morning Sales Meeting.

Contact us for more information.

Addressing COVID-19 in Maryland

Posted March 17, 2020 by admin

Addressing COVID-19 in Maryland_Power Marketing_Hagerstown MD

COVID-19 (otherwise known as coronavirus) is quickly making its way around the Maryland region. People are nervous. Grocery stores are seeing record amounts of sales. And many are concerned about future closures and restrictions.

We can’t tell what will be coming in the future. But we can explain everything we know at this point. Arming yourself with up-to-date knowledge is the best way to calm nerves while also giving yourself the best chance at remaining healthy.

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How PPC Can Help Home Builders

Posted March 16, 2020 by admin

How PPC Can Help Home Builders_home builder ppc_Power Marketing_Hagerstown MD

Pay Per Click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet, you just might not recognize them as PPC ads. This is because they are mostly unobtrusive.

PPC can be displayed on a variety of websites. Social media outlets such as Facebook and Linkedin frequently display PPC advertisements. Google has their own version of PPC which they call AdWords. These are the results you often see toward the top of the search result page, but separate from the results themselves.

They are called “pay per click” because businesses don’t actually pay to post these ads unless a user clicks on them. This is different than traditional advertising where the business pays simply for their ad, perhaps on a billboard or TV commercial, to simply exist. PPC doesn’t cost the business money until a potential customer follows the link.

So now that we understand PPC advertising, how can it help a home builder? What benefits can be gained from PPC as opposed to other forms of advertising?

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Builder Radio Podcast: Selling More Homes – Episode 103

Posted March 2, 2020 by admin

Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing. Dan recently wrote a blog post on the idea and asked why don’t more builders realize they’re in the retail business? Maintaining a reputation for good customer service can have long-lasting benefits for builders, yet many don’t place an importance on this idea.

But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a business. This information is vital to sellers and builders.

So sit back and enjoy this informative discussion on strategic marketing, customer service, and why builders need to keep it all in mind.

Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting.Are you looking to increase the number of homes you are selling?

Contact us for more information.

How Builder Lead Management Translates Into New Home Sales

Posted February 24, 2020 by admin

Many people think the most difficult part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it wasn’t, homes wouldn’t be more expensive than a car. But the steps that lead up to the actual construction is where a business truly makes their money.

A builder needs to be able to stand behind their work. Anything less than quality work will be unacceptable to the customer. But a builder without proper lead management won’t get the opportunity to close new home sales. And construction won’t happen without a sale.

A lot of builders don’t focus on lead management despite its importance. This could be due to many different factors—they don’t have the proper software, they don’t have relevant experience, or maybe leads fall through the cracks simply because it’s difficult to keep track of them.

But builder lead management doesn’t become any less essential just because it’s difficult. The good news is that there’s help for builders that either don’t have time to manage their leads, or don’t have a good system for doing so.

Here’s how proper lead management can lead to new home sales.

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Builder Radio Podcast: Selling More Homes – Episode 101

Posted January 23, 2020 by admin

Builder Radio Podcast: Selling More Homes

Episode 101 of Selling More Homes: The Monday Morning Sales Meeting features an interview with Andy Brown of Move.com and Realtor.com. These are real estate websites that help facilitate sales within the real estate market. Whether you’re looking to buy, sell, or rent, these websites can help you get there.  

Mr. Brown shares some insights into the current state of the real estate market and how to best position yourself for success. 

Click here to listen to episode 101 of Selling More Homes: The Monday Morning Sales Meeting. 

Are you looking to increase the number of homes you are selling? Contact us for more information.

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