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The New Email “Epidemic”: Google and Yahoo Change the Rules for Email Delivery

In the ever-evolving world of digital marketing, email remains a cornerstone, a direct line from your business to your customers. But just as you wouldn’t send or open a letter dressed in an unmarked, unsealed envelope, email’s trustworthiness is its ...

Why Won’t You Make a Damn Phone Call?

One of the most frustrating aspects of marketing is when companies are not ready to receive the leads we create. Worse than that are companies that refuse to pursue leads directly and depend on automation to close the deal. Sure, ...

The Future of Selling New Home Construction is Artificial Intelligence (AI)

Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...

Making the Right Choice: Guide to Assessing Website Developers

Choosing the right website developer is like finding the perfect partner for your digital journey. This developer won’t just build your website; they’ll craft a virtual space representing your brand to the world, connecting you with your audience in meaningful ...

With the Rise of AI, Do I Need a Digital Marketing Agency?

Artificial Intelligence, or AI, has changed the landscape for digital marketers. Products like Chat GPT (If you haven’t read our previous blog discussing ChatGPT click here) and Bard have reduced the time it takes to create content, write website code, ...

Questions To Ask An SEO Company

Ranking your website pages on the first page of Google is complicated. Search engine optimization, better known as SEO, considers more than 200 elements determining your web page’s SEO value (note: Google ranks web pages, not websites). Moreover, the value ...

Will ChatGPT go the way of the MP3 player?

ChatGPT is the fastest-growing consumer application in history, with over 100 million users in the first two months on the market. For reference, it took TikTok more than nine months to reach 100 million users and Instagram 2 ½ years ...

Posting Ideas For Social Media

Social media is an untapped tool for most home builders to connect with their audience, share content, and build expert authority. But coming up with posting ideas for social media can be very challenging, especially when you want to create ...

Understanding ChatGPT and Bard: The Future of AI Chatbots

Technology is constantly advancing. However, some recent accomplishments will have massive impacts on how we use technology in the future. Artificial intelligence has been a hot topic of discussion even before predictive text made it easier to write emails. As ...

How to Avoid Disappointment in Your SEO

When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...