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PowerMarketing

13 Marketing Sins You Want to Avoid!

Are you sitting down? I’m about to share an industry statistic that, as a new home builder, you have to acknowledge. No more pretending it doesn’t apply to you. Forget about thinking it’s an over-inflated number. And if you believe ...

As a builder, give something to get something!

The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...

Your Homebuyer’s Brain on Marketing: Getting Inside Their Head

No matter what your building company does, advertising remains an instantly forgettable blip in the day-to-day life of your homebuyers! You’ve ignored more advertising today than you realize because your brain decided – without your permission, I might add – ...

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Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.

Goals are one of the most underutilized components in Google Analytics. Goals are the actions you’d like visitors to take on your website. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an account ...

Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results

Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time! Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and, of course, your ...