The Basics of Digital Marketing for Builders
Marketing is important. It doesn’t matter how great your projects are if nobody knows about your services. Word-of-mouth is undoubtedly valuable, but your company needs to get its name out there and engage customers. This direct engagement is the best ...
How to Create a Photo Gallery for Your Home Builder Website
Custom homes are expensive, and potential customers want to know that they’re going to get their money’s worth. For this reason, a key aspect of successful home builder websites is photo galleries. Photo galleries show your customers that you’re capable ...
Interactive Floor Plans and Emotional Motivators
“Go ahead, underestimate me. You won’t be the first… you won’t be the last… but you will be wrong.” -Interactive Floor Plans First, let me say, if you are a production or semi-custom home builder and you don’t have Interactive ...
Blog Regularly
So how important can a few hundred words a month on a blog actually be for my company. Well, depending on your goals, the actual result and benefit will be different. But there is absolutely some value. If you blog ...
13 Marketing Sins You Want to Avoid!
Are you sitting down? I’m about to share with you an industry statistic that, as a new home builder, you absolutely have to acknowledge. No more pretending it doesn’t apply to you. Forget about thinking it’s an over-inflated number. And ...
As a builder, give something to get something!
The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...
Your Homebuyer’s Brain on Marketing: Getting Inside Their Head
No matter what your building company does, advertising remains an instantly-forgettable blip in the day-to-day life of your homebuyers! You’ve ignored more advertising today than you even realize because your brain decided – without your permission, I might add – ...