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Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.

Goals are one of the most underutilized components in Google Analytics. Goals are the actions on your website that you’d like visitors to take. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an ...

Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results

Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time! Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your ...

Tuesday Tip 7/31/18 – Don’t Leave Your Brand Up To Chance

A brand is so much more than a colorful logo or an eye-catching design. As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves ...

Tuesday Tips 7/24/18

Why is social media great for new home builders? People LOVE to see and share photos of homes! INSIDE & OUT! Take advantage of this opportunity… BUT REMEMBER… GREAT PICTURES MAKE THE DIFFERENCE! Use a professional photographer to take pictures ...

IBS 2018 Educational Seminars with Brian Flook, MIRM

Must Have Secrets to Create Marketing that Really Sells Homes Tuesday, January 9 | 9:45 – 10:45 AM Event Type: Presentation Location: BSC Hospitality Lounge – OCCC, West Concourse Level 3, Room W310 Presenter(s): Brian Flook, MIRM, Power Marketing, Hagerstown, MD The art of ...

Wednesday Reflections: Instagram 101

Wednesday reflections… I came across a post this morning as I was sipping my daily cup of java while scrolling through my Facebook Newsfeed titled: “The Top Instagrammed Design Destinations In The U.S.” I immediately clicked on the link, and it ...

Marketing Messages that Matter

            Let’s talk about messaging and how you can create messages and content that your reader will read, register, and remember! How many times have you read something and immediately forgotten what you just read? ...

3 Quick Tips For Business Owners In 2017

Have you committed to any New Year’s business resolutions for 2017? Here’s three suggestions that just may help your sales team and staff not only be more productive in the upcoming year, but will enable you to better understand whether ...

The Top 5 Tuesday Tips Of 2016

With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 ...

Your Marketing Questions Answered—What You Must Include In Your Website

Power Marketing’s Web Designer Sean Maher answers a question from one of our Tuesday Tips readers.