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Your Homebuyer’s Brain on Marketing: Getting Inside Their Head

No matter what your building company does, advertising remains an instantly-forgettable blip in the day-to-day life of your homebuyers! You’ve ignored more advertising today than you even realize because your brain decided – without your permission, I might add – ...

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Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.

Goals are one of the most underutilized components in Google Analytics. Goals are the actions on your website that you’d like visitors to take. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an ...

Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results

Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time! Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your ...

Tuesday Tip 7/31/18 – Don’t Leave Your Brand Up To Chance

A brand is so much more than a colorful logo or an eye-catching design. As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves ...