Should I Pay My Digital Marketing Agency Hourly?
In the early days of digital marketing—around 1997—hourly billing was the primary way agencies charged for services like websites, SEO programs, and email marketing. Fast-forward to today, some agencies still use this method. But is it the best option for ...
Update Website Or Replace It?
Updating Your Website vs Replacing It; How To Decide: You wouldn’t go to a business meeting in gym shorts and a T-shirt or be rude to a prospective client. As a home builder, you must present yourself as professional, so ...
New Home Builder Marketing Tips
Marketing Strategies For Home Builders New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established companies already have name recognition and established clients to spread their name around town. But just ...
The Importance of a Quality Home Builder Logo
Your Home Builder Logo is the First Step to Success Why Your Home Builder Business Needs A Strong Logo & Brand Establishing a solid home builder logo and brand is a lot to manage for home building businesses. Getting a ...
Addressing COVID-19 in Maryland
COVID-19 (otherwise known as coronavirus) is quickly making its way around the Maryland region. People are nervous. Grocery stores are seeing record amounts of sales. And many are concerned about future closures and restrictions. We can’t tell what will be ...
How PPC Can Help Home Builders
Pay-per-click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet. You might not recognize them as PPC ads. This ...
How Builder Lead Management Translates Into New Home Sales
Home Builder Lead Management Many people think the most challenging part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it weren’t there, homes wouldn’t be more expensive than ...
Marketing for Builders: 5 Tips for 2020
Marketing for Builders: 5 Tips for 2020 You’ve been working for a long time to establish your business. First, you had to learn the skills. Then, you had to perfect them. And now that your business is up and running, ...
The Basics of Digital Marketing for Builders
Marketing is important. It doesn’t matter how great your projects are if nobody knows about your services. Word-of-mouth is undoubtedly valuable, but your company needs to get its name out there and engage customers. This direct engagement is the best ...
How to Create a Photo Gallery for Your Home Builder Website
Custom homes are expensive, and potential customers want to know they will get their money’s worth. For this reason, photo galleries are an essential aspect of successful homebuilder websites. Photo galleries show your customers you’re capable of quality work; building ...
Interactive Floor Plans and Emotional Motivators
“Go ahead, underestimate me. You won’t be the first… you won’t be the last… but you will be wrong.” -Interactive Floor Plans First, let me say that if you are a production or semi-custom home builder and don’t have Interactive ...