As of July 5th, 2024, Google Will No Longer Index Non-Mobile Websites
In recent years, Google has shifted towards a mobile-first approach in indexing and ranking. This transformation culminated in an announcement by Google’s Webmaster Trends Analyst, John Mueller, who confirmed that Google will no longer index websites that aren’t mobile-friendly starting ...
I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not use CRM software. It’s time to leave the Excel spreadsheet or legal pad behind ...
What to know about Google’s Core Web Vitals update coming in Mid-June 2021
Beginning around mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So, mobile friendliness, load speed, and HTTPS security will all ...
My Home Builder Website has Content. Now What? (Part Two of Four)
Content is the driver for attracting visitors to your website. Creating engaging and valuable information for the user solves the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But how ...
5 Ideas For Shifting Your Trade Show Marketing Budget
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...
I’m a Homebuilder With a Website. Now What? (Part One of Four)
When building a house, you must create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, ...
8 Questions Home Builders Should Ask A Website Developer
Asking the correct questions will help you find the right website developer for your home building online presence. Building a website has become highly specialized and complex, requiring developers to create a better user experience for potential customers. Here are ...
7 Creative Marketing Strategies for Home Builders
The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and ...
How Home Builders Benefit From Custom Websites
Many people who are first introduced to your company will be through your website. The internet is the best place to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people ...
How Can SEO Help Homebuilders?
How Homebuilders Benefit From Search Engine Optimization (SEO) Marketing plays a vital role in the success of any homebuilder business. It is crucial to highlight your unique selling proposition to potential homebuyers actively searching for homebuilder services to help you ...
Home Builder Email Marketing: Effective or Annoying?
Is Email Marketing Still Effective? Email has been a major way people have used the internet since the beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of the ...
