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Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.

Goals are one of the most underutilized components in Google Analytics. Goals are the actions on your website that you’d like visitors to take. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an ...

Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results

Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time! Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your ...

Tuesday Tip 7/31/18 – Don’t Leave Your Brand Up To Chance

A brand is so much more than a colorful logo or an eye-catching design. As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves ...

Tuesday Tips 7/24/18

Why is social media great for new home builders? People LOVE to see and share photos of homes! INSIDE & OUT! Take advantage of this opportunity… BUT REMEMBER… GREAT PICTURES MAKE THE DIFFERENCE! Use a professional photographer to take pictures ...

IBS 2018 Educational Seminars with Brian Flook, MIRM

Must Have Secrets to Create Marketing that Really Sells Homes Tuesday, January 9 | 9:45 – 10:45 AM Event Type: Presentation Location: BSC Hospitality Lounge – OCCC, West Concourse Level 3, Room W310 Presenter(s): Brian Flook, MIRM, Power Marketing, Hagerstown, MD The art of ...