How Home Builders Benefit From Custom Websites
A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The ...
Power Marketing Ranked As Top 10 Branding Agency
Power Marketing Agency has been recognized as a Top 10 Branding Company in Tennessee in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. ...
How To Deal with Difficult CEOs and Serial Killers
DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...
7 Signs You Need A New Home Builder Website
Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven, but it’s a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best ...
My Website is Getting Traffic, Now What? (i.e., Lead Capturing)
One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...
Understanding Google Analytics: The Beginners Guide
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
My Website is Launched and Optimized. Now What? (Part 4 of 4)
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...
Complete Guide to Google My Business & Google Map Pack
According to many local SEO experts, your Google My Business (GMB) profile is now considered your new homepage. It is a crucial tool for businesses to optimize their online presence and gain maximum visibility on Google. However, even without ...
I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...
What to know about Google’s Core Web Vitals update coming in Mid-June 2021
Beginning around Mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will ...
My Home Builder Website has Content. Now What? (Part Two of Four)
Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search ...
