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What to know about Google’s Core Web Vitals update coming in Mid-June 2021

Beginning around Mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will ...

My Home Builder Website has Content. Now What? (Part Two of Four)

  Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search ...

5 Ideas For Shifting Your Trade Show Marketing Budget

  Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...

I’m a Homebuilder With a Website. Now What? (Part One of Four)

When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are ...

8 Questions Home Builders Should Ask A Website Developer

1. Have You Built Websites For Home Builders Before? There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. ...

7 Creative Marketing Strategies for Home Builders

The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and ...

Builder Radio Podcast: Selling More Homes – Episode 111

Is It the Market, Or Is It You? Welcome to episode 111 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features a great talk between Jerry Rouleau, Scott Stroud, and guest Paul Montelongo. But ...

How Home Builders Benefit From Custom Websites

  A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The ...

Builder Radio Podcast: Selling More Homes – Episode 110

5 Steps to Referral Sales Success Welcome to episode 110 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Beverly Koehn, an author and ...

What Is SEO and How Can SEO Help Homebuilders?

How Homebuilders Benefit From Search Engine Optimization Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing ...