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Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.
Goals are one of the most underutilized components in Google Analytics.
Goals are the actions on your website that you’d like visitors to take.
Some Examples Include:
- Making an appointment
- Viewing a contact page
- Filling out a form
- Creating an account
- Sharing to a social network
- Signing up for a newsletter
One that you should consider first is a contact form based goal. This should only take a few minutes to set-up. All you need is a contact form on your website, a ‘Thank You’ page, and a custom goal configured in Google Analytics with the type ‘Destination’. You can find goals in the Admin area of Google Analytics, under your current View. Once you make a new goal, simply choose “Custom,” and then “Destination” under type. That will allow you to enter the URL of your goal page – in this case, you’ll want to use the URL of your “Thank You” page I mentioned earlier.
Once goals are set up, the data can be viewed in the Conversions tab on Google Analytics. It’s a good practice to fill out your own contact form to make sure it works properly and records your new goal. Occasionally forms will fail.
Having this new data will allow you to figure out your cost per lead for your marketing efforts. Start setting your goals today!
Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results
Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time!
Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your homebuilding website.
The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities.
So don’t wait any longer! Get your email campaign started today!
Tuesday Tip 7/31/18 – Don’t Leave Your Brand Up To Chance
A brand is so much more than a colorful logo or an eye-catching design.
As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves of grocery stores, or that trademarked image on a can of soda. You’re not wrong, but, at the same time, you’re not entirely right. When it comes to purchasing a new home, well, that’s a much bigger investment than a jar of peanut butter or a case of soft drinks!
In the homebuilding industry, your brand is actually a promise to potential homebuyers. Proper branding is a consistent pledge to your customers that they will receive an emotional, rewarding and valuable experience when choosing your homebuilding business to create their dream home.
Crafting all of this into a symbolic embodiment of what your homebuilding company offers is crucial to a successful marketing strategy. It’s not about shouting louder than your competitors, nor is it about simply identifying your new homes or services; rather it’s about eliciting that sense of security from homebuyers. They know when they see your homebuilding brand it represents happy homeowners—friends and family who have purchased a new home from you—and you’ve exceeded all expectations.
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