Top 5 Reasons Why Google Ads is Important for Your Home Building Company
Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t. So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and does for your company. ...
How Do I Know When It’s Time for a New Website?
A potential customer’s first impression of your company will most likely be your website. According to Statista, 93% of people looking for a home will use the internet. So at what point do you consider building a new website? Or ...
Is Your SEO Working?
If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone to a successful SEO ...
Understanding Google Analytics: Audience Overview & User Metrics
In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...
4 Simple Ways to Speed Up Your Website
Google’s Core Vitals update earlier this year emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use a lot of images, have integrations with 3rd party ...
Creating a Professional Social Media Presence for Builders and Contractors
The digital world today is ripe with opportunities for almost any industry, but with so many platforms and options available, it can quickly become overwhelming. As a builder or contractor, you may be wondering where you can get the highest ...
3 Keys To A Successful Digital Marketing Strategy
Are you looking to create an impactful digital marketing strategy for your home builder brand? Partnering with a digital marketing agency can help you achieve your goals. However, hiring an agency is a complex process. It requires coordination between the ...
Power Marketing Ranked As Top 10 Branding Agency
Power Marketing Agency has been recognized as a Top 10 Branding Company in Tennessee in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. ...
How To Deal with Difficult CEOs and Serial Killers
DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...
7 Signs You Need A New Home Builder Website
Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven, but it’s a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best ...
