The Importance of a Quality Home Builder Logo

Posted April 13, 2020 by admin

McDonalds Logo shows the Importance of a Logo for Home Builders. Providing General Contractor Logos by Power Marketing in Hagerstown, MD

Your Home Builder Logo is the First Step to Success

Why Your Home Builder Business Needs A Strong Logo & Brand

Home building businesses establishing a strong home builder logo and brand is a lot to manage. Getting a Website and Logo off the ground is almost as difficult as putting up the foundation of a new building. You’ve been refining you home building skills for years — but have you been refining your logo and company brand at the same time?

Quality work is the number one aspect that will make or break your home builder’s brand and logo design. A slick marketing campaign isn’t going to make up for a subpar logo and brand. But at the same time, great work won’t get noticed if people don’t know about your company.

Here are a few reasons why Home Builders need to create an awesome logo and a rememberable online brand for their digital marketing.

  1. Build Brand Identity & Digital Marketing
  2. Create A Home Builder Logo For People To Take Notice
  3. Let Your Logo Be The Face Of Your Home Building Company
  4. A Home Builder’s Logo Builds Loyalty
  5. A Logo Sets You Apart from other Home Builders
  6. Your Logo and Brand Help People Remember Your Home Builder Business

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Builder Radio Podcast: Selling More Homes – Episode 106

Posted April 2, 2020 by admin

Podcasts helping Home Builders Selling More Homes with home builder marketing solutionsEpisode 106 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Bill Webb to discuss the topic, “New Home Versus Used: Redefining the Value of Energy Efficiency.”

But before they get Bill on the line, Jerry and Scott discuss an upcoming webinar with Melinda Brody, a sales trainer and mystery shopper. They’ll discuss the importance to follow-up in the sales process within builder digital marketing. So be on the lookout for that.

Sit back and enjoy this informative discussion on the differences in energy efficiency between new and older homes.

Click here to listen to Episode 106 of Selling More Homes: The Monday Morning Sales Meeting.

Contact us for more information.

Addressing COVID-19 in Maryland

Posted March 17, 2020 by admin

Addressing COVID-19 in Maryland_Power Marketing_Hagerstown MD

COVID-19 (otherwise known as coronavirus) is quickly making its way around the Maryland region. People are nervous. Grocery stores are seeing record amounts of sales. And many are concerned about future closures and restrictions.

We can’t tell what will be coming in the future. But we can explain everything we know at this point. Arming yourself with up-to-date knowledge is the best way to calm nerves while also giving yourself the best chance at remaining healthy.

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How PPC Can Help Home Builders

Posted March 16, 2020 by admin

How PPC Can Help Home Builders_home builder ppc_Power Marketing_Hagerstown MD

Pay Per Click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet, you just might not recognize them as PPC ads. This is because they are mostly unobtrusive.

PPC can be displayed on a variety of websites. Social media outlets such as Facebook and Linkedin frequently display PPC advertisements. Google has their own version of PPC which they call AdWords. These are the results you often see toward the top of the search result page, but separate from the results themselves.

They are called “pay per click” because businesses don’t actually pay to post these ads unless a user clicks on them. This is different than traditional advertising where the business pays simply for their ad, perhaps on a billboard or TV commercial, to simply exist. PPC doesn’t cost the business money until a potential customer follows the link.

So now that we understand PPC advertising, how can it help a home builder? What benefits can be gained from PPC as opposed to other forms of advertising?

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Builder Radio Podcast: Selling More Homes – Episode 103

Posted March 2, 2020 by admin

Strategic Marketing to help Home Builders Sell More Homes

Podcasts helping Home Builders Selling More Homes with home builder marketing solutions

Podcasts for Serious Home Builders Looking into Digital Marketing

Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing for home builders. Dan recently wrote a blog post on the idea and asked why don’t more home builders realize they’re in the retail business? Maintaining a reputation and brand for good customer service can have long-lasting benefits for home builders, yet many don’t place an importance on this idea.

But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a contractor. This information for contractor marketing is vital to sellers and builders.

So sit back and enjoy this informative discussion by a Top Home Builder Marketing Agency on strategic marketing, customer service, and why builders need to maintain websites and digital marketing for home builders.

Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting. Are you looking to increase the number of homes you are selling?

Contact us for more information.

How Builder Lead Management Translates Into New Home Sales

Posted February 24, 2020 by admin

Home Builder Lead Management

Many people think the most difficult part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it wasn’t, homes wouldn’t be more expensive than a car. But the steps that lead up to the actual construction is where a business truly makes their money.

Builders and Contractors needs to be able to stand behind their work. Anything less than quality work will be unacceptable to the customer. But a home builder without proper lead management won’t get the opportunity to close new home sales. And construction won’t happen without a sale.

A lot of builders don’t focus on lead management despite its importance. This could be due to many different factors—they don’t have the proper software, they don’t have relevant experience, or maybe leads fall through the cracks simply because it’s difficult to keep track of them.

But builder lead management doesn’t become any less essential just because it’s difficult. The good news is that there’s help for builders that either don’t have time to manage their leads, or don’t have a good system for doing so.

Here’s how proper lead management can lead to new home sales.

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