Posted June 17, 2020 by admin
Is Email Marketing Still Effective?
Email has been a major way people have used the internet since the very beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of the internet has changed. Most people check their emails at least once every day. And many people check their email multiple times throughout the day.
This has led many companies to make use of this habit by targeting people’s email inboxes for marketing communications. This practice has been around for a long time, but is it still relevant? Pop up ads were used with extreme frequency in early iterations of internet usage, but they have been scaled back because many users found them annoying.
Is the same true for email marketing?
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Posted June 3, 2020 by admin
How you can best help a customer in the housing market:
Welcome to episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Jerry Costanzo of G.L Costanzo and Associates. Mr. Costanzo has a long background as a sales manager and consultant.
How soon would you like to be in your new home? What are you truly looking for? What is your budget?
These questions will dictate how you can best help a customer in the market for a new property.
Sit back and enjoy the informative discussion on how to properly match a potential buyer with a property that will best fit their wants and needs.
Click here to listen to Episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders.
Contact us for more information for Digital Marketing and Web Design.
Posted June 1, 2020 by admin
Updating Your Website vs Replacing It; How To Decide:
You wouldn’t go to a business meeting in gym shorts and a T-shirt, nor would you be rude to a perspective client.
As a home builder, you must present yourself as professional, so if you’re careful about how you present yourself to one or two clients doesn’t it make sense to be careful about how you present yourself to thousands of clients online?
With the ever-increasing centrality of the internet in our lives, it’s critical that you maintain a professional, easy-to-use website. Finding homebuyers online and keeping them engaged has never been more important. The world of web design moves rapidly and it’s critical to keep up with the latest trends.
On the other hand, you have a limited budget. This is important to consider when deciding whether to replace your homebuilder website, hiring a home builder website developer, make a few updates to your home builder web design, or leave it alone.
Here are 5 factors to consider when deciding to update or replace a website:
- Understand Why You Want To Change Your Website
- Your Website Should Reflect Your Goals
- A Website Needs To Be Mobile Friendly
- Navigating A Website Should Be Easy
- Make Sure Your Website Fits Your Business Model and Near-Term Plans
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Posted May 13, 2020 by admin
Marketing Strategies For Home Builders
New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.
There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.
Marketing Tips for Home Builders:
- Create a Custom Website built for Home Builders
- Design a Rememberable Brand to Reflect Trust
- Target for New Home Sales Traffic
- Create 3D Renderings and Interactive Floor Plans
- Offer Virtual Tours on Your Home Builder Website
- Provide Case Studies & Content Writing for Builders
- Social Media Marketing for New Home Builders
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Posted May 1, 2020 by admin
Episode 107 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry, Scott, and guest Bonnie Alfred around the topic, “Mastering the Present, Building for the Future.”
But before that, Jerry and Scott talked about a recent trip Jerry took to New Orleans to talk about Constructing New Homes in Disadvantaged Sections of the City. They discuss the new focus on energy efficiency for heating and cooling, along with the stimulus & expanded plan to home buyers and builders.
Sit back and enjoy the lively discussion on how we think about setting down solid roots for a stable future for the housing industry.
Click here to listen to Episode 107 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders.
Contact us for more information for Digital Marketing and Web Design.
Posted April 13, 2020 by admin
Your Home Builder Logo is the First Step to Success
Why Your Home Builder Business Needs A Strong Logo & Brand
Home building businesses establishing a strong home builder logo and brand is a lot to manage. Getting a Website and Logo off the ground is almost as difficult as putting up the foundation of a new building. You’ve been refining you home building skills for years — but have you been refining your logo and company brand at the same time?
Quality work is the number one aspect that will make or break your home builder’s brand and logo design. A slick marketing campaign isn’t going to make up for a subpar logo and brand. But at the same time, great work won’t get noticed if people don’t know about your company.
Here are a few reasons why Home Builders need to create an awesome logo and a rememberable online brand for their digital marketing.
- Build Brand Identity & Digital Marketing
- Create A Home Builder Logo For People To Take Notice
- Let Your Logo Be The Face Of Your Home Building Company
- A Home Builder’s Logo Builds Loyalty
- A Logo Sets You Apart from other Home Builders
- Your Logo and Brand Help People Remember Your Home Builder Business
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