My Website is Getting Traffic, Now What? (i.e., Lead Capturing)
One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...
Understanding Google Analytics: The Beginners Guide
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
My Website is Launched and Optimized. Now What? (Part 4 of 4)
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...
Complete Guide to Google My Business & Google Map Pack
People say your Google My Business profile is your new homepage. Users can often find important information about your business without even visiting your website. Have you looked at your profile from your user’s point of view? How does ...
I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...
What to know about Google’s Core Web Vitals update coming in Mid-June 2021
Beginning around Mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will ...
My Home Builder Website has Content. Now What? (Part Two of Four)
Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search ...
5 Ideas For Shifting Your Trade Show Marketing Budget
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...
I’m a Homebuilder With a Website. Now What? (Part One of Four)
When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are ...
8 Questions Home Builders Should Ask A Website Developer
1. Have You Built Websites For Home Builders Before? There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. ...
