5 Steps to Referral Sales Success
Welcome to episode 110 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Beverly Koehn, an author and sales expert.
Referral sales are the lifeblood of every successful salesperson. And there are a few tricks and tips that can be utilized to make the most of these opportunities.
Ms. Koehn discusses her book “Loyalty is Love: How to Hold Clients Close for Life” with Jerry and Scott. They discuss navigating the tricky considerations of referrals and how to create great relationships with customers.
Sit back and enjoy the informative discussion on how to get the most from your sales referrals. Continue Reading →
Search Engine Optimization for Homebuilders
How Homebuilders Benefit From Search Engine Optimization
Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing SEO in your digital marketing efforts will help homebuyers find your contracting services while keeping your brand fresh in your customers’ minds.
Many home builders are familiar with social media. This is one of the most popular ways for home contractors to spread the word about their custom home building services. But how do you adjust to the current times and get the most from your marketing budget?
You get the most of a marketing budget by making the internet work for you.
Home builders making use of SEO will have a better chance in competing in today’s market of homebuilders. But what is SEO? And what does it do for home builders?
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Finding the Green for Your Green Building Project
Welcome to episode 109 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Dave Porter, a lending expert from PorterWorks.
PorterWorks trains mortgage underwriters and appraisers on how to take energy efficiency into consideration for mortgage applications. This helps those buying new homes to qualify for more money.
Mr. Porter has a background in the mortgage industry and has come to share his knowledge on this very important aspect of homeownership.
Sit back and enjoy the informative discussion on how green initiatives can help home buyers secure a mortgage.
Click here to listen to Episode 109 of Selling More Homes: The Monday Morning Meeting on Finding the Green for Your Green Building Project.
Contact us for more information on Digital Marketing and Web Design.
Is Email Marketing Still Effective?
Email has been a major way people have used the internet since the very beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of the internet has changed. Most people check their emails at least once every day. And many people check their email multiple times throughout the day.
This has led many companies to make use of this habit by targeting people’s email inboxes for marketing communications. This practice has been around for a long time, but is it still relevant? Pop up ads were used with extreme frequency in early iterations of internet usage, but they have been scaled back because many users found them annoying.
Is the same true for email marketing?
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How you can best help a customer in the housing market:
Welcome to episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Jerry Costanzo of G.L Costanzo and Associates. Mr. Costanzo has a long background as a sales manager and consultant.
How soon would you like to be in your new home? What are you truly looking for? What is your budget?
These questions will dictate how you can best help a customer in the market for a new property.
Sit back and enjoy the informative discussion on how to properly match a potential buyer with a property that will best fit their wants and needs.
Click here to listen to Episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders.
Contact us for more information for Digital Marketing and Web Design.
Updating Your Website vs Replacing It; How To Decide:
You wouldn’t go to a business meeting in gym shorts and a T-shirt, nor would you be rude to a perspective client.
As a home builder, you must present yourself as professional, so if you’re careful about how you present yourself to one or two clients doesn’t it make sense to be careful about how you present yourself to thousands of clients online?
With the ever-increasing centrality of the internet in our lives, it’s critical that you maintain a professional, easy-to-use website. Finding homebuyers online and keeping them engaged has never been more important. The world of web design moves rapidly and it’s critical to keep up with the latest trends.
On the other hand, you have a limited budget. This is important to consider when deciding whether to replace your homebuilder website, hiring a home builder website developer, make a few updates to your home builder web design, or leave it alone.
Here are 5 factors to consider when deciding to update or replace a website:
- Understand Why You Want To Change Your Website
- Your Website Should Reflect Your Goals
- A Website Needs To Be Mobile Friendly
- Navigating A Website Should Be Easy
- Make Sure Your Website Fits Your Business Model and Near-Term Plans
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