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2 years ago

Addressing COVID-19 in Maryland

COVID-19 (otherwise known as coronavirus) is quickly making its way around the Maryland region. People are nervous. Grocery stores are seeing record amounts of sales. And many are concerned about future closures and restrictions. We can’t tell what will be ...

Top Ten Reasons You Must PROPERLY Market Your Business

  #10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...

Three Keys To Creating A Customer Referral Program That Works

Republished from Infusionsoft blogger Matt Egan, April 4, 2016. There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course ...

Better is Boring—Different is Radical!

When it comes to home builder marketing, different is radical! Being better is simply boring. So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. ...

The Six Primal Pillars Of The Human Brain

As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ...

To Successfully Market, You Must First Thoroughly Understand

  I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand ...

Another Step To Help You Get The Most From Your Leads

Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary?

It’s Coming… BuilderRadio. Bigger. Better. Badder.

Power Marketing, has acquired BuilderRadio , the international source of educational information for the homebuilding industry. Since 2007, BuilderRadio has offered access to professional interviews, detailed reports, webinars and courses relative to every aspect of new home sales and marketing, ...

Unique Selling Proposition—The Foundation To Your Success. What Is Yours?

As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one ...

Find That Niche That Only You Can Scratch

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...