#10. Proper Marketing Leads To Your Business’ Credibility
Promotion is imperative to the validity and trustworthiness of your product or service.
#9. Strategic Marketing Allows You To Target Your Ideal Audience
Marketing enables you to strategically focus on the exact demographic most likely to require your goods.
#8. Marketing Keeps Your Audience Aware Of Your Goods & Services
Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →
Republished from Infusionsoft blogger Matt Egan, April 4, 2016.
There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right? Continue Reading →
When it comes to home builder marketing, different is radical! Being better is simply boring.
So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. One-upmanship is the slow road to mediocrity and the fast path to ‘who cares.’
Although permission-based marketing automation has become very popular and effective, Continue Reading →
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference.
Our human brains revolve around what I call Six Primal Pillars: Continue Reading →
I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand your prospective home buyers! Continue Reading →
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →
Power Marketing, has acquired BuilderRadio.com, the international source of educational information for the homebuilding industry.
Since 2007, BuilderRadio has offered access to professional interviews, detailed reports, webinars and courses relative to every aspect of new home sales and marketing, as well as finance, construction and economics via a weekly podcast entitled “Your Monday Morning Sales Meeting”. Continue Reading →
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one very crucial concept. Without this, you can never truly maximize your marketing efforts, empowering them to reach their full potential. What is this all important topic that is so vital to properly marketing your product or service? Continue Reading →
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels – requires that you begin ‘selling’ before you ever have the chance to speak in person to a prospect.
True, marketing has always been (or at least should be) sales in print, but it is in that area between marketing and sales where you have the highest potential to capture the attention and hearts of your buyers. The trouble is that most builders, retailers or communities are often unaware of these online prospects, and so believe that we can’t sell to those we can’t see. Well, just because you can’t see them does not mean that they can’t see you, or that they aren’t paying keen attention to what you have to show and say.
They are there. They are watching, avidly consuming what information you give them. Give them the right message and content, delivered in the way they want to consume it, and you’ll eventually see them pull into your parking lot or picking up their phone to you to engage with you in person. Continue Reading →