PowerMarketing

Authored by Josh Miller

Posting Ideas For Social Media

Social media is an untapped tool for most home builders to connect with their audience, share content, and build their expert authority. But coming up with posting ideas for social media can be very challenging, especially when you want to ...

What You Need To Know About Google’s Helpful Content Update

Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...

Everything You Need to Know About Google Analytics 4

Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on areas to improve and successes to replicate. And the best way to get these insights is by analyzing who is coming ...

Understanding Google Analytics: Audience Overview & User Metrics

In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...

7 Signs You Need A New Home Builder Website

Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven, but it’s a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best ...

Understanding Google Analytics: The Beginners Guide

  If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...

2 years ago

Complete Guide to Google My Business & Google Map Pack

  Your Google My Business (GMB) profile is now considered your new homepage, according to many experts in local SEO. It is a crucial tool for businesses to optimize their online presence and gain maximum visibility on Google. However, even ...

What to know about Google’s Core Web Vitals update coming in Mid-June 2021

Beginning around Mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will ...

5 Ideas For Shifting Your Trade Show Marketing Budget

  Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...

Builder Radio Podcast: Selling More Homes – Episode 111

Is It the Market, Or Is It You? Welcome to episode 111 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features a great talk between Jerry Rouleau, Scott Stroud, and guest Paul Montelongo. But ...