Articles
PowerMarketing

All tagged Articles

The End of Third-Party Cookies: What You Need to Know

Keeping track of online activity has become increasingly challenging for marketers due to constant platform changes and stricter privacy rules. Recently, there’s been a lot of talk about the end of cookies, which has caused some confusion. Many brands are ...

Will ChatGPT go the way of the MP3 player?

ChatGPT is the fastest-growing consumer application in history, with over 100 million users in the first two months on the market. For reference, it took TikTok more than nine months to reach 100 million users and Instagram 2 ½ years ...

Understanding ChatGPT and Bard: The Future of AI Chatbots

Technology is constantly advancing. However, some recent accomplishments will have massive impacts on how we use technology in the future. Artificial intelligence has been a hot topic of discussion even before predictive text made it easier to write emails. As ...

How Do I Know When It’s Time for a New Website?

A potential customer’s first impression of your company will likely be your website. According to Statista, 93% of people looking for a home will use the internet. So, at what point are you considering building a new website? Or do ...

Is Your SEO Working?

If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone of a successful SEO ...

Understanding Google Analytics: Audience Overview & User Metrics

In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...

4 Simple Ways to Speed Up Your Website

Earlier this year, Google’s Core Vitals update emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use many images, have integrations with 3rd party platforms (e.g., ...

Creating a Professional Social Media Presence for Builders and Contractors

Today’s digital world is ripe with opportunities for almost any industry, but with so many platforms and options available, it can quickly become overwhelming. As a builder or contractor, you may wonder where you can get the highest return on ...

3 Keys To A Successful Digital Marketing Strategy

Are you looking to create an impactful digital marketing strategy for your homebuilder brand? Partnering with a digital marketing agency can help you achieve your goals. However, hiring an agency is a complex process. It requires coordination between the client ...

What to know about Google’s Core Web Vitals update coming in Mid-June 2021

Beginning around mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So, mobile friendliness, load speed, and HTTPS security will all ...