Goals are one of the most underutilized components in Google Analytics.
Goals are the actions on your website that you’d like visitors to take.
Some Examples Include:
- Making an appointment
- Viewing a contact page
- Filling out a form
- Creating an account
- Sharing to a social network
- Signing up for a newsletter
One that you should consider first is a contact form based goal. This should only take a few minutes to set-up. All you need is a contact form on your website, a ‘Thank You’ page, and a custom goal configured in Google Analytics with the type ‘Destination’. You can find goals in the Admin area of Google Analytics, under your current View. Once you make a new goal, simply choose “Custom,” and then “Destination” under type. That will allow you to enter the URL of your goal page – in this case, you’ll want to use the URL of your “Thank You” page I mentioned earlier.
Once goals are set up, the data can be viewed in the Conversions tab on Google Analytics. It’s a good practice to fill out your own contact form to make sure it works properly and records your new goal. Occasionally forms will fail.
Having this new data will allow you to figure out your cost per lead for your marketing efforts. Start setting your goals today!
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Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time!
Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your homebuilding website.
The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities.
So don’t wait any longer! Get your email campaign started today!
Schedule your FREE consultation now!
Have you committed to any New Year’s business resolutions for 2017? Here’s three suggestions that just may help your sales team and staff not only be more productive in the upcoming year, but will enable you to better understand whether they’re doing the job you hired them for.
Continue Reading →
With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 Tuesday Tips of the past year. Continue Reading →
Republished from Infusionsoft.com, December 6th, 2016. Written by Jake Johnson.
Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email address.
Those are solid efforts, but if you want to kick your list growth into hyperdrive, you have to get creative. Here are five proven ways to grow your email list. Continue Reading →
At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.
Can I let you in on a little secret? Continue Reading →
You will need to dedicate time to browsing Facebook pages of your identified demographics. Friend them. Follow them. Like and share their posts. This is the social media equivalent of walking around the room at a party, introducing yourself and getting to know everyone. Failing to interact with others is the same thing as being a wallflower, and that simply isn’t going to help your business. Continue Reading →
As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount. Continue Reading →
The goal of your business page is to engage, inform, interact and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline. Continue Reading →
One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is the best selection for your homebuilding business. Continue Reading →