Did you see a massive jump in your website traffic in February? Was your information based on Google Analytics 4 (a.k.a GA4)? You should review your account. Around February 17th, a breach occurred in GA4 through Google Tag Manager. Google ...
Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on improvement areas and successes to replicate. The best way to get these insights is by analyzing who is coming to your ...
In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...
Beginning around mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So, mobile friendliness, load speed, and HTTPS security will all ...
Goals are one of the most underutilized components in Google Analytics. Goals are the actions you’d like visitors to take on your website. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an account ...
Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, ...
Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready?
Thanks for stopping by once again to our ongoing series intended to help you learn as much as possible about your website’s analytics. At this point I’ve explained what is meant by bounce rate as well as detailing the differences ...
