Updating Your Website vs Replacing It; How To Decide:
You wouldn’t go to a business meeting in gym shorts and a T-shirt, nor would you be rude to a perspective client.
As a home builder, you must present yourself as professional, so if you’re careful about how you present yourself to one or two clients doesn’t it make sense to be careful about how you present yourself to thousands of clients online?
With the ever-increasing centrality of the internet in our lives, it’s critical that you maintain a professional, easy-to-use website.Finding homebuyers online and keeping them engaged has never been more important. The world of web design moves rapidly and it’s critical to keep up with the latest trends.
On the other hand, you have a limited budget. This is important to consider when deciding whether to replace your homebuilder website, hiring a home builder website developer, make a few updates to your home builder web design, or leave it alone.
Here are 5 factors to consider when deciding to update or replace a website:
Understand Why You Want To Change Your Website
Your Website Should Reflect Your Goals
A Website Needs To Be Mobile Friendly
Navigating A Website Should Be Easy
Make Sure Your Website Fits Your Business Model and Near-Term Plans
Your Home Builder Logo is the First Step to Success
Why Your Home Builder Business Needs A Strong Logo & Brand
Home building businesses establishing a strong home builder logo and brand is a lot to manage. Getting a Website and Logo off the ground is almost as difficult as putting up the foundation of a new building. You’ve been refining you home building skills for years — but have you been refining your logo and company brand at the same time?
Quality work is the number one aspect that will make or break your home builder’s brand and logo design. A slick marketing campaign isn’t going to make up for a subpar logo and brand. But at the same time, great work won’t get noticed if people don’t know about your company.
Here are a few reasons why Home Builders need to create an awesome logo and a rememberable online brand for their digital marketing.
Build Brand Identity & Digital Marketing
Create A Home Builder Logo For People To Take Notice
Let Your Logo Be The Face Of Your Home Building Company
A Home Builder’s Logo Builds Loyalty
A Logo Sets You Apart from other Home Builders
Your Logo and Brand Help People Remember Your Home Builder Business
Marketing is important. It doesn’t matter how great your projects are if nobody knows about your services. Word-of-mouth is undoubtedly valuable, but your company needs to get its name out there and engage customers. This direct engagement is the best way to draw up business. Setting yourself apart from your competition, announcing your successes and offers, communicating your expertise—these are all huge benefits of a proper marketing campaign.
And what better way to reach your customers than through the internet? Digital marketing can make a large impact on builders in how they portray themselves to potential customers. It can also have a large impact on how those customers interact with your brand. Do you have knowledgeable authority in your industry? Are you trustworthy? Do you provide quality work? These are all questions your customers ask when they’re looking to do business with a builder.
Here’s what you need to know about digital marketing for builders.
A brand is so much more than a colorful logo or an eye-catching design.
As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves of grocery stores, or that trademarked image on a can of soda. You’re not wrong, but, at the same time, you’re not entirely right. When it comes to purchasing a new home, well, that’s a much bigger investment than a jar of peanut butter or a case of soft drinks!
In the homebuilding industry, your brand is actually a promise to potential homebuyers. Proper branding is a consistent pledge to your customers that they will receive an emotional, rewarding and valuable experience when choosing your homebuilding business to create their dream home.
Crafting all of this into a symbolic embodiment of what your homebuilding company offers is crucial to a successful marketing strategy. It’s not about shouting louder than your competitors, nor is it about simply identifying your new homes or services; rather it’s about eliciting that sense of security from homebuyers. They know when they see your homebuilding brand it represents happy homeowners—friends and family who have purchased a new home from you—and you’ve exceeded all expectations.
We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”. It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.
What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.
When it comes to home builder marketing, different is radical! Being better is simply boring.
So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. One-upmanship is the slow road to mediocrity and the fast path to ‘who cares.’
Although permission-based marketing automation has become very popular and effective, Continue Reading →
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →
Marketing is one of the most important investments for any business. This reoccurring marketing series features frequently asked questions and concerns business owners have about their marketing efforts, answered by Power Marketing President/Owner Brian Flook. This week, we asked Brian his thoughts on brand vs. logo and the value of a USP.