The Basics of Digital Marketing for Builders

Posted December 23, 2019 by admin

Marketing is important. It doesn’t matter how great your projects are if nobody knows about your services. Word-of-mouth is undoubtedly valuable, but your company needs to get its name out there and engage customers. This direct engagement is the best way to draw up business. Setting yourself apart from your competition, announcing your successes and offers, communicating your expertise—these are all huge benefits of a proper marketing campaign.

And what better way to reach your customers than through the internet? Digital marketing can make a large impact on builders in how they portray themselves to potential customers. It can also have a large impact on how those customers interact with your brand. Do you have knowledgeable authority in your industry? Are you trustworthy? Do you provide quality work? These are all questions your customers ask when they’re looking to do business with a builder.

Here’s what you need to know about digital marketing for builders.

Identify Your Audience

Realistically, there is a small percentage of people in the general public who are in need of the services of a home builder. You want to tailor your marketing strategy to directly address this small percentage of people. Simply having a popular marketing campaign is useless if it doesn’t generate revenue. This is why you need to take the time to imagine your target audience.

How might they come across your website or ads? How will they interact with your material when this happens? What type of tone and verbiage will most appeal to these potential customers? Questions like this will help you put together a general idea of who your customer is which is known as the buyer persona.

Market research and analysis of your current customers will give you the best insight into your potential customers. This information helps you develop content that will engage people that are looking for your services. And once you have the interest of potential customers, your chances of converting them rise.

Visit Power Marketing today to see how our knowledge of home building makes us your best option for help with digital marketing.

Use Social Media

What was once used mostly by high school and college students has spread to almost every demographic in society. 79% of people in the US had a social media profile in 2019. This includes everyone from students, to parents, to the elderly. And you can be guaranteed that within that range of users, there are people in need of a home builder.

Social media platforms like Facebook, Pinterest, and Instagram have millions of users. These can be great ways to connect with people actively searching for the services your company provides. Post pictures of recent projects on Instagram. Make how-to videos and upload them to Youtube. Link all of these into Facebook so they get posted in multiple places simultaneously.

The more content you put out, the better chances you have at them being shared. This puts your content in front of even more people. You can also run paid advertising campaigns that can be targeted at people in your area, people that search for your specific service, or people that already interact with your accounts. There are plenty of benefits of digital marketing for builders within social media platforms.

Optimize Your Content

Your website is the best place for people to learn about your company and your services. You want to be sure everything on your website is doing as much as it can to help people find you. This is where search engine optimization (SEO) comes in.

There are a number of complex algorithms that go into arranging the order of results when you search on Google or any other search engine. Your goal is to be the first result when someone searches for your service. People don’t tend to scroll much further than the first page of search results, so you want to be as close to the top as possible.

Optimized content is one of the most essential aspects of digital marketing for builders. Imagine the keywords a potential customer might type into the search engine to find your website. Take those words and base your content around them—page titles, on-screen copy, blog entries, etc. Using these keywords in a reader-friendly way will help your rankings in search results. This helps bring interested customers directly to your website.

Call a Professional

Digital marketing can be very useful for builders to target their audience and engage them. There are many different ways this can be done and they require frequent attention. However, many builders prefer to focus on building and digital marketing, leaving digital marketing to be ignored.

This is where Power Marketing comes in. Our knowledge of both the home building industry as well as digital marketing makes us an indispensable asset to your home building company.

Visit Power Marketing today to see how we can set you up with a digital marketing plan that produces results.

Tuesday Tip 7/31/18 – Don’t Leave Your Brand Up To Chance

Posted July 31, 2018 by admin

A brand is so much more than a colorful logo or an eye-catching design.

As a homebuilder, when you hear the term “branding”, what is the first thing that comes to mind? Maybe you immediately envision popular logos populating the shelves of grocery stores, or that trademarked image on a can of soda. You’re not wrong, but, at the same time, you’re not entirely right. When it comes to purchasing a new home, well, that’s a much bigger investment than a jar of peanut butter or a case of soft drinks!

In the homebuilding industry, your brand is actually a promise to potential homebuyers. Proper branding is a consistent pledge to your customers that they will receive an emotional, rewarding and valuable experience when choosing your homebuilding business to create their dream home.

Crafting all of this into a symbolic embodiment of what your homebuilding company offers is crucial to a successful marketing strategy. It’s not about shouting louder than your competitors, nor is it about simply identifying your new homes or services; rather it’s about eliciting that sense of security from homebuyers. They know when they see your homebuilding brand it represents happy homeowners—friends and family who have purchased a new home from you—and you’ve exceeded all expectations.

Schedule your FREE consultation now!



What Makes Up Your Brand? 5 Quick Tips

Posted August 16, 2016 by Brian Flook

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”.  It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.

What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.

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Better is Boring—Different is Radical!

Posted November 23, 2015 by Brian Flook

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When it comes to home builder marketing, different is radical! Being better is simply boring.

So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. One-upmanship is the slow road to mediocrity and the fast path to ‘who cares.’

Although permission-based marketing automation has become very popular and effective, Continue Reading →

Find That Niche That Only You Can Scratch

Posted July 11, 2015 by Brian Flook

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The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →

Ask the Expert II: Maryland Marketing Q&A with Brian Flook

Posted June 14, 2014 by admin

Brian FlookMarketing is one of the most important investments for any business. This reoccurring marketing series features frequently asked questions and concerns business owners have about their marketing efforts, answered by Power Marketing President/Owner Brian Flook. This week, we asked Brian his thoughts on brand vs. logo and the value of a USP.

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