You will need to dedicate time to browsing Facebook pages of your identified demographics. Friend them. Follow them. Like and share their posts. This is the social media equivalent of walking around the room at a party, introducing yourself and getting to know everyone. Failing to interact with others is the same thing as being a wallflower, and that simply isn’t going to help your business. Continue Reading →
One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is the best selection for your homebuilding business. Continue Reading →
For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page. Continue Reading →
Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your Homebuilding Website On Google and Not Speaking The Home Buyers’ Language—you can call me directly at 301.416.7861.
Ok, let’s get into this week’s topic: Poor Use Of Social Media!
Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand.
With more than 1.23 million users, it’s hard to ignore the social networking powerhouse that is Facebook. While many use the platform to stay connected with friends, family and their favorite brands, the marketing potential Facebook offers businesses is tremendous. But too often, companies create a page, post when there’s nothing better to do, casually ignoring its followers. This, Dear Readers, is more than a missed opportunity, it’s a horrible mistake. Continue Reading →
It’s amazing how confusing social media seems to be to most businesses, leading to many companies to avoid various platforms and social outlets completely.
That’s a shame, because one specific social site is so simple to use, easily able to enhance your online branding efforts. That platform is StumbleUpon, a blog sharing site with over 1,000,000 users covering a very diverse user demographic. Continue Reading →
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start anew, we scan our closets, bedrooms, offices and garages in search of anything that can be cleaned, reorganized or pitched altogether. But, what about our marketing strategies? Continue Reading →
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing page should direct the recipient to the specific offers or a form to claim these specials. The landing page serves as an end point your recipient “lands” on if s/he deems your content worthy and decides to follow through with what you’re offering.
A successful landing page does a few things:
It engages your audience.
It prompts visitors to click through to your website.
It encourages visitors to do what you want them to do (buy or contact you) and explains why they should do it.
It gives visitors permission for you to follow up with them by way of registration.
It informs the recipient of something they need to know about. It provides value!
If your landing page isn’t designed to prompt a certain action or response from visitors, then it’s pointless. Continue Reading →
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for … (read more)
When you are building a house, you have to create a solid foundation. Otherwise, you are … (read more)
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