A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.
So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?
Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.
Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.
Continue Reading →
Updating Your Website vs Replacing It; How To Decide:
You wouldn’t go to a business meeting in gym shorts and a T-shirt, nor would you be rude to a perspective client.
As a home builder, you must present yourself as professional, so if you’re careful about how you present yourself to one or two clients doesn’t it make sense to be careful about how you present yourself to thousands of clients online?
With the ever-increasing centrality of the internet in our lives, it’s critical that you maintain a professional, easy-to-use website. Finding homebuyers online and keeping them engaged has never been more important. The world of web design moves rapidly and it’s critical to keep up with the latest trends.
On the other hand, you have a limited budget. This is important to consider when deciding whether to replace your homebuilder website, hiring a home builder website developer, make a few updates to your home builder web design, or leave it alone.
Here are 5 factors to consider when deciding to update or replace a website:
- Understand Why You Want To Change Your Website
- Your Website Should Reflect Your Goals
- A Website Needs To Be Mobile Friendly
- Navigating A Website Should Be Easy
- Make Sure Your Website Fits Your Business Model and Near-Term Plans
Continue Reading →
Custom homes are expensive, and potential customers want to know that they’re going to get their money’s worth. For this reason, a key aspect of successful home builder websites is photo galleries.
Photo galleries show your customers that you’re capable of quality work, and building one is easier than you might think. This post will show you how to create a Home Builder Photo Gallery.
Continue Reading →
It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, you’re losing out to your competitors.
Here’s how to make sure your website gets the exposure your homebuilding business deserves. Continue Reading →
Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →
No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may think your attention to detail is lacking and eliminate you—and you definitely don’t want that! Continue Reading →
Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.
This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →
Welcome back to Part Three of “How Can I Improve My Website”. In the first installment I shared how crucial the visual layout of your website is when displayed on a potential homebuyer’s monitor. Last week, I dug into how quickly your homebuilding website needs to load as well as providing your leads the exact information they need as soon as possible.
Today I’m going to explain the importance of intuition when it comes to your building company’s website. Continue Reading →
Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.
Continue Reading →
Nearly everything we do these days begins online. No homebuilding marketing effort can have significant success without the essential foundation of a website that is intuitive, functional, well designed and informative. That being said, how does a small business first afford and then maximize the incredible power of their website?
I call the Internet the great equalizer, because it is the one marketing tool where a small business can look as powerful, successful, and creative as their biggest competitor. A company’s website is very often the place where consumers eliminate choices, so your website’s job is to make sure you don’t get cut from that initial search. Your website needs to move a visitor from potential to legitimate prospect; if that’s not happening, you need to find ways to improve your website. This is achieved using art, science and a little internet magic.
By following these critical website solutions, the odds you will earn a client will improve drastically. Continue Reading →