Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...
Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series. Based on ...
Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms. I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important ...
The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business ...
The Internet has become the gravitational center of the marketing world, and your website is the centerpiece of your Internet success. A good website provides more traffic and allows you to easily connect with your customers. It should hold the ...
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start ...
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...
Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms increasingly serve as channels through which purchases and conversions are made. According to Search Engine Land, nine out ...
There’s no doubt about it: compelling visuals sell! Even if the product is fantastic, poor quality photography or videography can cause customers to eliminate you before exploring your company. Video engages your website visitors in a way text and photos cannot. From ...
