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Marketing Blunders Part Ten: Failure To Automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake.

Marketing Blunders Part Five: Not Speaking Your Buyers’ Language

Hello again homebuilders. This week we’re almost at the halfway point of our ongoing series “Marketing Blunders To Avoid”, and I’m glad you checked in for this one! Are you certain you’re speaking the language home buyers understand? Let’s make ...

Marketing Blunders Part Three: Sluggish Follow-Up

Hopefully you’ve been finding our ongoing series “The Top Ten Marketing Blunders” useful! This time, Dear Homebuilder, we’re going to talk about the importance of following up with your home buying leads…you are following up, right?

Marketing Blunders Part Two: Not Tracking & Measuring Results

Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready?

Fall Back In Love With Your Marketing This Valentine’s Day!

Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you ...

If Creative Content Is So Crucial, Why Is It So Often Ignored?

Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative ...

Yes, You Must Hold Your Website Accountable For Your Business

We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the ...

3 Ways To Pummel The Online Competition

Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...

Find That Niche That Only You Can Scratch

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...

Website Analytics Explained Part Four: Landing Pages & Exit Pages

Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series. Based on ...