Nearly everything we do these days begins online. No homebuilding marketing effort can have significant success without the essential foundation of a website that is intuitive, functional, well designed and informative. That being said, how does a small business first afford and then maximize the incredible power of their website?
I call the Internet the great equalizer, because it is the one marketing tool where a small business can look as powerful, successful, and creative as their biggest competitor. A company’s website is very often the place where consumers eliminate choices, so your website’s job is to make sure you don’t get cut from that initial search. Your website needs to move a visitor from potential to legitimate prospect; if that’s not happening, you need to find ways to improve your website. This is achieved using art, science and a little internet magic.
By following these critical website solutions, the odds you will earn a client will improve drastically. Continue Reading →
Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily mean your website will be a success. Continue Reading →
Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →
Hello again homebuilders. This week we’re almost at the halfway point of our ongoing series “Marketing Blunders To Avoid”, and I’m glad you checked in for this one! Are you certain you’re speaking the language home buyers understand? Let’s make sure!
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Hopefully you’ve been finding our ongoing series “The Top Ten Marketing Blunders” useful! This time, Dear Homebuilder, we’re going to talk about the importance of following up with your home buying leads…you are following up, right?
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Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →
Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!
Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →
Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative content seldom receives the attention it deserves.
There is an often misunderstood proposition, over a century old, frequently referred to as “The Infinite Monkey Theorem”. Simply put, this hypothesis states that a monkey hitting typewriter or computer keys at random, given an infinite amount of time, will write the complete works of William Shakespeare. How can this be? Why would anyone even remotely think this is possible? Continue Reading →
We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the obligations you deemed necessary from its initial launch. As time marches on, many businesses lose sight as to the importance of their online presence. I’m not talking about how active your company is on social media or how frequently you blog, rather, I’m referring to the duty your website has to lead your audience to actually choose, and then purchase your product. Continue Reading →
Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re pretty confident—but suddenly the police officer calmly pulls out this strange looking thing, points it at you and all of a sudden… Bzzzzzttttt! Before you even know what happened, 50,000 volts of electric current stop you in your tracks! You might call that a great equalizer. Continue Reading →