Website Tips
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4 Simple Ways to Speed Up Your Website

Earlier this year, Google’s Core Vitals update emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use many images, have integrations with 3rd party platforms (e.g., ...

7 Signs You Need A New Home Builder Website

Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven but a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best salesperson. ...

My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to capture ...

Understanding Google Analytics: The Beginners Guide

  If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...

My Website is Launched and Optimized. Now What? (Part 4 of 4)

  In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not use CRM software. It’s time to leave the Excel spreadsheet or legal pad behind ...

My Home Builder Website has Content. Now What? (Part Two of Four)

  Content is the driver for attracting visitors to your website. Creating engaging and valuable information for the user solves the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But how ...

I’m a Homebuilder With a Website. Now What? (Part One of Four)

When building a house, you must create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, ...

8 Questions Home Builders Should Ask A Website Developer

Asking the correct questions will help you find the right website developer for your home building online presence. Building a website has become highly specialized and complex, requiring developers to create a better user experience for potential customers. Here are ...

How Home Builders Benefit From Custom Websites

Many people who are first introduced to your company will be through your website. The internet is the best place to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people ...