How To Deal with Difficult CEOs and Serial Killers
PowerMarketing

Authored by Scott Piper

How To Deal with Difficult CEOs and Serial Killers

DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...

My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...

My Website is Launched and Optimized. Now What? (Part 4 of 4)

  In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...

8 months ago

My Home Builder Website has Content. Now What? (Part Two of Four)

  Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search ...

I’m a Homebuilder With a Website. Now What? (Part One of Four)

When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are ...

8 Questions Home Builders Should Ask A Website Developer

1. Have You Built Websites For Home Builders Before? There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. ...

7 Creative Marketing Strategies for Home Builders

The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and ...

How Home Builders Benefit From Custom Websites

  A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The ...

What Is SEO and How Can SEO Help Homebuilders?

How Homebuilders Benefit From Search Engine Optimization Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing ...