PowerMarketing

Authored by Scott Piper

How to Avoid Disappointment in Your SEO

When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...

What is M.B.A. Disease? Know the Signs

Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...

When the Three P’s of Business Misses the Mark

*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...

How Do I Know When It’s Time for a New Website?

A potential customer’s first impression of your company will most likely be your website. According to Statista, 93% of people looking for a home will use the internet. So at what point do you consider building a new website? Or ...

Is Your SEO Working?

If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone to a successful SEO ...

4 Simple Ways to Speed Up Your Website

Google’s Core Vitals update earlier this year emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use a lot of images, have integrations with 3rd party ...

3 Keys To A Successful Digital Marketing Strategy

Working with a digital marketing agency can catapult your home builder brand, launch lead generation, and increase your bottom line. But hiring an agency isn’t a turnkey process. It takes coordination between the client and the agency. Each month at ...

How To Deal with Difficult CEOs and Serial Killers

DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...

My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...

My Website is Launched and Optimized. Now What? (Part 4 of 4)

  In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...