PowerMarketing

Authored by Scott Piper

Is Your SEO Working?

If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone to a successful SEO ...

4 Simple Ways to Speed Up Your Website

Google’s Core Vitals update earlier this year emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use a lot of images, have integrations with 3rd party ...

3 Keys To A Successful Digital Marketing Strategy

Working with a digital marketing agency can catapult your home builder brand, launch lead generation, and increase your bottom line. But hiring an agency isn’t a turnkey process. It takes coordination between the client and the agency. Each month at ...

How To Deal with Difficult CEOs and Serial Killers

DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...

My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...

My Website is Launched and Optimized. Now What? (Part 4 of 4)

  In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...

12 months ago

My Home Builder Website has Content. Now What? (Part Two of Four)

  Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search ...

I’m a Homebuilder With a Website. Now What? (Part One of Four)

When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are ...

8 Questions Home Builders Should Ask A Website Developer

1. Have You Built Websites For Home Builders Before? There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. ...