PowerMarketing

Authored by Scott Piper

Why Won’t You Make a Damn Phone Call?

One of the most frustrating aspects of marketing is when companies are not ready to receive the leads we create. Worse than that are companies that refuse to pursue leads directly and depend on automation to close the deal. Sure, ...

The Future of Selling New Home Construction is Artificial Intelligence (AI)

Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...

With the Rise of AI, Do I Need a Digital Marketing Agency?

Artificial Intelligence, or AI, has changed the landscape for digital marketers. Products like Chat GPT (If you haven’t read our previous blog discussing ChatGPT click here) and Bard have reduced the time it takes to create content, write website code, ...

Questions To Ask An SEO Company

Ranking your website pages on the first page of Google is complicated. Search engine optimization, better known as SEO, considers more than 200 elements determining your web page’s SEO value (note: Google ranks web pages, not websites). Moreover, the value ...

Will ChatGPT go the way of the MP3 player?

ChatGPT is the fastest-growing consumer application in history, with over 100 million users in the first two months on the market. For reference, it took TikTok more than nine months to reach 100 million users and Instagram 2 ½ years ...

How to Avoid Disappointment in Your SEO

When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...

What is M.B.A. Disease? Know the Signs

Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...

When the Three P’s of Business Misses the Mark

*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...

Top 5 Reasons Why Google Ads is Important for Your Home Building Company

Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t? So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and what it does for ...

How Do I Know When It’s Time for a New Website?

A potential customer’s first impression of your company will likely be your website. According to Statista, 93% of people looking for a home will use the internet. So, at what point are you considering building a new website? Or do ...