Marketing Tips
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How to Avoid Disappointment in Your SEO

When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...

What You Need To Know About Google’s Helpful Content Update

Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...

When the Three P’s of Business Misses the Mark

*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...

Top 5 Reasons Why Google Ads is Important for Your Home Building Company

Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t. So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and does for your company. ...

How Do I Know When It’s Time for a New Website?

A potential customer’s first impression of your company will most likely be your website. According to Statista, 93% of people looking for a home will use the internet. So at what point do you consider building a new website? Or ...

3 Keys To A Successful Digital Marketing Strategy

Working with a digital marketing agency can catapult your home builder brand, launch lead generation, and increase your bottom line. But hiring an agency isn’t a turnkey process. It takes coordination between the client and the agency. Each month at ...

How To Deal with Difficult CEOs and Serial Killers

DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...

7 Signs You Need A New Home Builder Website

Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven, but it’s a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best ...

My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...