Marketing Tips
PowerMarketing

All tagged Marketing Tips

Should I Pay My Digital Marketing Agency Hourly?

In the early days of digital marketing—around 1997—hourly billing was the primary way agencies charged for services like websites, SEO programs, and email marketing. Fast-forward to today, some agencies still use this method. But is it the best option for ...

Builder Radio Podcast: Selling More Homes – Episode 108

How you can best help a customer in the housing market: Welcome to episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion ...

My Google Ads Account Was Suspended: One Advertiser’s Journey to Reinstatement

The Suspension It would be an understatement to say we were dumbfounded. The Power Marketing team has managed 8-12 Google Ads accounts without an issue. We thought Google’s new advertiser verification policy would be simple since we’d been using Google ...

Homebuilders and Dealing With Online Reviews: The Good, The Bad, and The Ugly

In the competitive and ever-evolving home-building industry, trust is not just a currency—it’s the cornerstone of a successful company. 93% of your potential customers read online reviews before buying your product, and 81% check Google Reviews first. How you respond ...

The New Email “Epidemic”: Google and Yahoo Change the Rules for Email Delivery

In the ever-evolving world of digital marketing, email remains a cornerstone, a direct line from your business to your customers. But just as you wouldn’t send or open a letter dressed in an unmarked, unsealed envelope, email’s trustworthiness is its ...

Why Won’t You Make a Damn Phone Call?

One of the most frustrating aspects of marketing is when companies are not ready to receive the leads we create. Worse than that are companies that refuse to pursue leads directly and depend on automation to close the deal. Sure, ...

The Future of Selling New Home Construction is Artificial Intelligence (AI)

Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...

With the Rise of AI, Do I Need a Digital Marketing Agency?

Artificial Intelligence, or AI, has changed the landscape for digital marketers. Products like Chat GPT (If you haven’t read our previous blog discussing ChatGPT click here) and Bard have reduced the time it takes to create content, write website code, ...

Questions To Ask An SEO Company

Ranking your website pages on the first page of Google is complicated. Search engine optimization, better known as SEO, considers more than 200 elements determining your web page’s SEO value (note: Google ranks web pages, not websites). Moreover, the value ...

Will ChatGPT go the way of the MP3 player?

ChatGPT is the fastest-growing consumer application in history, with over 100 million users in the first two months on the market. For reference, it took TikTok more than nine months to reach 100 million users and Instagram 2 ½ years ...