Marketing Tips
PowerMarketing

All tagged Marketing Tips

How To Deal with Difficult CEOs and Serial Killers

DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...

7 Signs You Need A New Home Builder Website

Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven, but it’s a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best ...

My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...

5 Ideas For Shifting Your Trade Show Marketing Budget

  Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is ...

I’m a Homebuilder With a Website. Now What? (Part One of Four)

When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are ...

8 Questions Home Builders Should Ask A Website Developer

1. Have You Built Websites For Home Builders Before? There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. ...

7 Creative Marketing Strategies for Home Builders

The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and ...

What Is SEO and How Can SEO Help Homebuilders?

How Homebuilders Benefit From Search Engine Optimization Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing ...

Home Builder Email Marketing: Effective or Annoying?

  Is Email Marketing Still Effective? Email has been a major way people have used the internet since the very beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of ...