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Marketing Blunders Part Four: Your Website Isn’t Indexed By Google

Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, ...

Marketing Blunders Part Three: Sluggish Follow-Up

Hopefully you’ve been finding our ongoing series “The Top Ten Marketing Blunders” useful! This time, Dear Homebuilder, we’re going to talk about the importance of following up with your home buying leads…you are following up, right?

Marketing Blunders Part Two: Not Tracking & Measuring Results

Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready?

These Marketing Blunders Are Costing You Sales Part One

Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more ...

Get More Customers With These Local Marketing Tips

Hey readers! I wanted to share this blog courtesy of our friends from Infusionsoft. Some incredibly valuable points you must consider regarding local search!

Ever Thought About Automating Your Lead Capture Process?

When it comes to new home sales, no other tool comes close to the importance of your home building website. As new home sales trainer, Myers Barnes puts it, “The website is the new sales model.” Great, so your homebuilding company ...

You’re Wrong About Your Target Customer

Republished from Learn.Infusionsoft.com blogger Tracie Rollins. What you think you know about your target customer is wrong. Your customers don’t share your mindset and don’t have the same values or beliefs that you do; they don’t even make purchases for ...

How To Warm Up A Cold Email List

by Infusionsoft blogger Sarah Connolly. Regularity is an extremely important aspect of your email marketing program. Once you establish a relationship, (aka permission to send email to a recipient), it’s imperative to maintain consistent communication over the subscribers’ lifetime. This will help ...

If Creative Content Is So Crucial, Why Is It So Often Ignored?

Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative ...

We Feel Your CRM Adoption Pain

By Ben Snedeker republished from Infusionsoft Oct. 29, 2015 It turns out that the biggest pain of CRM for businesses is adoption, as in, 58 percent of businesses agree that it’s the biggest pain. In other words, over half of businesses ...