Pay-per-click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet. You might not recognize them as PPC ads. This ...
Home Builder Lead Management Many people think the most challenging part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it weren’t there, homes wouldn’t be more expensive than ...
Marketing for Builders: 5 Tips for 2020 You’ve been working for a long time to establish your business. First, you had to learn the skills. Then, you had to perfect them. And now that your business is up and running, ...
“Go ahead, underestimate me. You won’t be the first… you won’t be the last… but you will be wrong.” -Interactive Floor Plans First, let me say that if you are a production or semi-custom home builder and don’t have Interactive ...
So, how important can a few hundred words a month on a blog be for my company? Well, depending on your goals, the actual result and benefit will be different. But there is absolutely some value if you blog already ...
Are you sitting down? I’m about to share an industry statistic that, as a new home builder, you have to acknowledge. No more pretending it doesn’t apply to you. Forget about thinking it’s an over-inflated number. And if you believe ...
The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...
No matter what your building company does, advertising remains an instantly forgettable blip in the day-to-day life of your homebuyers! You’ve ignored more advertising today than you realize because your brain decided – without your permission, I might add – ...
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