A Holiday Story From Power Marketing
‘Twas the night before Christmas, I was filled with concern. My marketing budget, last year did I burn. Not seeing return from the cash we did spend, I promised my boss, in the New Year it would end.
All tagged Marketing Tips
Why Your Marketing Company Should Do More Than Just Web Design
The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business ...
6 Pros & Cons for Postcard Marketing
The U.S. Postal Service’s annual Household Diary study reported that direct mail campaigns are still highly effective in the digital age. Postcard marketing is a popular and cost-effective way to reach out to customers. Even young people respond well to ...
Yes You Can Create An Effective Landing Page!
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...
Top Content Marketing Trends for 2014
Believe it or not, we’re nearing the end of 2013. As we’re gearing up for a new year of fresh marketing strategies, it’s important to account for growth in content marketing. Simply stated, content marketing focuses more on building a ...
How to Nail Your Direct Mail Marketing Campaign
If you heard rumors about direct mail dying a few years ago, today’s facts might surprise you. Direct mail to existing customers pulls a response rate 30 times better than in-house email lists, according a 2012 Direct Marketing Association report. Consumer ...