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8 Ways to Measure Your Marketing Effectiveness

  One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was worth ...

3 Ways To Pummel The Online Competitiion

Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...

Infusionsoft Guest Blogger: Your Guide To Proposed Overtime Rules

Reposted from InfusionSoft Blog Manager Ellis Friedman. If you’ve opened the internet or a newspaper in the past two weeks, you’ve definitely heard about President Obama’s new proposed changes to overtime rules. Politics aside, you probably have a lot of ...

4 Cutting Edge Marketing Strategies To Ignite Your Sales

There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...

How To Find The Right Content Marketer For Your Small Business

Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins. Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your ...

Website Analytics Explained Part One: Understanding Bounce Rate

You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s ...

Power Marketing’s Own Brian Flook Gets Some Face Time With Santa

  Our very own Brian Flook has just returned from a special trip to the North Pole, where he had some time to catch up with his old friend Santa Claus. The Big Guy shared so much valuable insight, Brian ...

A Holiday Story From Power Marketing

  ‘Twas the night before Christmas, I was filled with concern. My marketing budget, last year did I burn. Not seeing return from the cash we did spend, I promised my boss, in the New Year it would end.

Why Your Marketing Company Should Do More Than Just Web Design

The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business ...

6 Pros & Cons for Postcard Marketing

Don’t abandon direct mail campaigns — they’re extremely effective, even in the digital age, according to an annual Household Diary study conducted by the U.S. Postal Service. Even young people respond to printed material. An ExactTarget study found that 76 ...