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Understanding Google Analytics: The Beginners Guide

  If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...

My Website is Launched and Optimized. Now What? (Part 4 of 4)

  In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...

What Is SEO and How Can SEO Help Homebuilders?

How Homebuilders Benefit From Search Engine Optimization Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing ...

What Good Is Building A Website If No One Can Find It?

At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means?  Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results ...

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount.

Content Is Crucial For Your Homebuilding Website (Part One: Good Writing Vs. Bad Writing)

Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve ...

Is Your SEO Company Being Totally Honest With You?

Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers ...

Your Marketing Questions Answered—PPC & SEO

Marketing—and everything that goes along with it—is our passion! Whether it’s creating homebuilder websites or showing clients how to best use marketing automation, and everything in between, we take what we do seriously. As home marketing experts you can imagine ...

Marketing Blunders Part Four: Your Website Isn’t Indexed By Google

Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, ...

AdWords vs. Organic Search Results

Which One Will Get Your Business the Best Search Results? Every day someone asks our Maryland SEO company the same question — “Can you get my business to page one of Google?” And it’s obvious why — a whopping 70-85% ...