Search Engine Optimization for Homebuilders
How Homebuilders Benefit From Search Engine Optimization
Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing SEO in your digital marketing efforts will help homebuyers find your contracting services while keeping your brand fresh in your customers’ minds.
Many home builders are familiar with social media. This is one of the most popular ways for home contractors to spread the word about their custom home building services. But how do you adjust to the current times and get the most from your marketing budget?
You get the most of a marketing budget by making the internet work for you.
Home builders making use of SEO will have a better chance in competing in today’s market of homebuilders. But what is SEO? And what does it do for home builders?
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At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.
Can I let you in on a little secret? Continue Reading →
As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount. Continue Reading →
Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve your website copy to attract more prospects and more sales. Your audience has a short attention span—they want brief yet valuable content and they want it right now! If you don’t give it to them you’ll never be able to make the sale. Continue Reading →
Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers of what you’re being told and compare it to what you’re actually buying, chances are you’ll be concerned…and that’s putting it lightly. Continue Reading →
Marketing—and everything that goes along with it—is our passion! Whether it’s creating homebuilder websites or showing clients how to best use marketing automation, and everything in between, we take what we do seriously. As home marketing experts you can imagine the Power Marketing team receives a lot of questions. Anytime there’s an opportunity for us to demystify the intricate details of your marketing strategies, we’re more than happy to oblige!
This week, we received a question regarding Pay-Per-Click Vs. SEO, and we think you’ll consider the answer pretty helpful. Continue Reading →
Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, I strongly suggest you read on.
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Which One Will Get Your Business the Best Search Results?
Every day someone asks our Maryland SEO company the same question — “Can you get my business to page one of Google?” And it’s obvious why — a whopping 70-85% of searchers believe that the “best” companies are the ones ranked highest in Google or Bing searches. And those are the websites that get the clicks. It’s a page 1-2 or die mentality — if you’re not on top, then your site might as well not exist. Every business wants that glorious #1 spot, but not many know how to get there. Not many know how to get anywhere close.
There are two methods of bringing traffic to your website Continue Reading →
Search engine optimization can help you grow your business unlike any other online marketing strategy. An increasing number of people are using the Internet to search for products and services they need, and SEO is one surefire way to attract targeted visitors, rank higher in the search engines than your competition and boost your online business.
SEO is much bigger than inserting a few keywords and links in your website copy. It’s bigger than blogging, keyword loading and linking back to your website. That’s how we do SEO, but it’s not why you need it for Internet success. Continue Reading →
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start anew, we scan our closets, bedrooms, offices and garages in search of anything that can be cleaned, reorganized or pitched altogether. But, what about our marketing strategies? Continue Reading →