When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...
Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t. So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and does for your company. ...
If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone to a successful SEO ...
In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...
How Homebuilders Benefit From Search Engine Optimization Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing ...
At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results ...
As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount.
Your homebuilding website demands great content that not only attracts homebuyers but compels them to action. In this series I’m going to share why “Content Is Crucial For Your Homebuilding Website,” but more importantly what you can do to improve ...
