Top 5 Reasons Why Google Ads is Important for Your Home Building Company
Mobile phone with a Google Ads logo on the back

Top 5 Reasons Why Google Ads is Important for Your Home Building Company

June 24th, 2022

Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t? So why should you use Google Ads for your home building company?

Let’s start by defining what Google Ads is and what it does for your company. Google Ads is an online advertising tool that you can leverage to reach people exactly when they are interested in services or products that you offer. You start by setting up an account and then design ads that you can direct to your potential customers. Google Ads can help sell your services, raise awareness of an event, generate leads, promote your business, or increase website traffic. The best part is that you have complete control over your budget, and there is no minimum spending amount. You can also change your ads anytime you want to and choose where your ads appear.

When you Google a search term like ‘Best Dentist in Nashville, the first three or four results that appear before the map pack and the organic results are pay-per-click ads. The cost of these ads depends on how competitive your phrase is and what your competitors pay for the same keywords.

Now that you have a better idea of what Google Ads is, the question at hand is why you should be using Google Ads for your home building company. Below are the top 5 Reasons.

Reason #1 – Google Ads is Measurable & Trackable. When combined with Google Analytics, you can track details, including impressions, clicks, and conversions. You can also see where clicks come from down to the city, area code, age group, keyword selected, or even determine the day(s) of the week your ad is most effective. So, there should be no mystery to your Google Ads performance.

Reason #2 – You Are in Control. You get to set your ad budget and how little or much you want to spend each day/month. You can also start/stop ads anytime, significantly benefiting home builders. At Power Marketing, we have been working with new home builders for almost 30 years, and we know there are slow/busy times every year. Having the ability to increase or decrease your ad spending with no strings attached is a huge benefit.

Reason #3 – Google Ads Can Provide Quick Exposure. Even if you just started your building company six months ago and finished your new website (if you haven’t, we can help), PPC can get you near-instant exposure. Compared to starting up SEO, which can take months or years to obtain results, with Google Ads, you can start targeting your audience and getting them to your site immediately. Sure, you should optimize your website for SEO (yes, we can help with that, too), but PPC provides a way to quickly find new prospects and customers.

Reason #4 – It Increases Your Leads. Google Ads is one of the best ways to generate more leads for your home building company. You can grow your potential leads by building custom landing pages that relate to your ads on your website and providing an easy opt-in form. In addition, because Google Ads allows you to focus on people searching for new homes, you can continually refine your search criteria as well.

Reason #5 – You Can Harness Intent. What exactly does that mean, you ask? Here’s a good example: We have probably seen an ad for shoes, TVs, restaurants, etc., pop up on a website we’re on or a social media platform like Facebook while we are browsing. Maybe you were looking at a friend’s wedding photos or discovering what was happening in the news when these ads appeared. This is known as interruptive marketing: you didn’t ask for it, but it was given to you (like TV commercials).

Conversely, with Google Ads, you are advertising directly to someone looking for something specific like “new homes Cincinnati” or “custom home builder Denver Colorado.” Then, when your ad appears, it helps them find the answer by bridging the gap with helpful information. This is permission-based marketing and is typically more effective than interruptive marketing.

Google Ads/PPC is a very effective marketing tool for today’s homebuilders. So maybe it’s time you get Homebuilder Google Ads/PPC working for you.

A well-managed PPC campaign can produce immediate exposure for your home building company. Our PPC specialist will discuss the best strategies to ensure you receive the desired results from your Pay Per Click budget. Getting clicks isn’t enough; getting clicks that bring results to your company is our goal.

Power Marketing is your pay-per-click expert; contact us today!