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The Future of Selling New Home Construction is Artificial Intelligence (AI)

Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...

Interactive Floor Plans and Emotional Motivators

“Go ahead, underestimate me. You won’t be the first… you won’t be the last… but you will be wrong.” -Interactive Floor Plans First, let me say that if you are a production or semi-custom home builder and don’t have Interactive ...

Blog Regularly

So, how important can a few hundred words a month on a blog be for my company? Well, depending on your goals, the actual result and benefit will be different. But there is absolutely some value if you blog already ...

13 Marketing Sins You Want to Avoid!

Are you sitting down? I’m about to share an industry statistic that, as a new home builder, you have to acknowledge. No more pretending it doesn’t apply to you. Forget about thinking it’s an over-inflated number. And if you believe ...

As a builder, give something to get something!

The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...

Your Homebuyer’s Brain on Marketing: Getting Inside Their Head

No matter what your building company does, advertising remains an instantly forgettable blip in the day-to-day life of your homebuyers! You’ve ignored more advertising today than you realize because your brain decided – without your permission, I might add – ...

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