When it comes to new home sales, no other tool comes close to the importance of your home building website. As new home sales trainer, Myers Barnes puts it, “The website is the new sales model.” Great, so your homebuilding company ...
Republished from Learn.Infusionsoft.com blogger Tracie Rollins. What you think you know about your target customer is wrong. Your customers don’t share your mindset and don’t have the same values or beliefs that you do; they don’t even make purchases for ...
Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative ...
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ...
Home building marketing experts are everywhere… or are they? I am amazed today by the number of people who claim to be experts in marketing new homes, yet have no frontline experience! It is almost today’s version of: “If you ...
I’ve been helping homebuilders market new homes since 1992, and in that time I’ve come to the realization that too many builders are unable to articulate how they’re different from the competition. When I ask homebuilders what makes them different, ...
One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was worth ...
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one ...
Reposted from InfusionSoft Blog Manager Ellis Friedman. If you’ve opened the internet or a newspaper in the past two weeks, you’ve definitely heard about President Obama’s new proposed changes to overtime rules. Politics aside, you probably have a lot of ...
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...
