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4 Cutting Edge Marketing Strategies To Ignite Your Sales

There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...

How To Find The Right Content Marketer For Your Small Business

Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins. Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your ...

Do You Really Need A Blog?

Reposted from InfusionSoft Blog Manager Ellis Friedman. The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative content, and all ...

Website Analytics Explained Part Three: Visitors & Page Views

Thanks for stopping by once again to our ongoing series intended to help you learn as much as possible about your website’s analytics. At this point I’ve explained what is meant by bounce rate as well as detailing the differences ...

Website Analytics Explained Part Two: Direct, Organic & Referral Traffic

Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms. I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important ...

Website Analytics Explained Part One: Understanding Bounce Rate

You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s ...

Google’s Upcoming Mobile Ranking Changes

Google recently made the following announcement regarding the importance of mobile responsive website design that some are calling “Mobilegeddon”: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches ...

A Power Marketing Year In Review

  2014 was a great year for Power Marketing and our valued clients! We thought it would be fun to take a look back at some of the amazing businesses we helped exceed their marketing goals as well as some ...

A Holiday Story From Power Marketing

  ‘Twas the night before Christmas, I was filled with concern. My marketing budget, last year did I burn. Not seeing return from the cash we did spend, I promised my boss, in the New Year it would end.

7 Key Numbers Homebuilders Must Understand

“The response to the presentation was simply amazing. It’s obvious that the home building industry is definitely on the uptick, but still searching for viable solutions to increase revenue while exceeding the ever growing demands of clients.”