Virtual Tours are on the top of list when potential buyers are coming to a home builder’s website. You only have a few seconds to grab a visitor’s attention when they visit your website. People process images 60,000 times faster than text, and adding virtual tours to your website will give it the “pizzazz” to attract and keep visitor’s attention. Video usage on websites has almost doubled in the last two years, and virtual tours can be a cost-effective way to bring sight, sound, and motion to your new construction. Whether you are using software to integrate with your website for tours, creating tours using locally produced video, or counting on the Power Marketing team to help develop your video, we can help guide you through the process and create a unique, eye-grabbing virtual tour.
Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.
In 2022, the new construction housing market shifted with the rise in interest rates. The market remained solid. 2023 has seen a limited inventory but maintained growth, and 2024 remains a "wait and see" but all indications are the growth will continue. With this positive outlook moving forward we created this compilation of the 21 best digital marketing tips for home builders to give you an edge with your digital marketing and website development.
Hope you find this resource both valuable and useful!