Social media is an untapped tool for most home builders to connect with their audience, share
content, and build their expert authority. But coming up with posting ideas for social media can
be very challenging, especially when you want to create engaging, relevant, and shareable
content. Here are seven great tips to help you generate time-saving and engaging posting ideas
for use on your social media channels.
Leverage User-Generated Content (UGC)
User-generated content is an outstanding source of content for your social media channels. UGC
includes content that’s already been created by your audience, such as photos, videos,
testimonials, and reviews. Sharing UGC on your social media channels helps to build your
community and shows your audience that you value their input and opinions. It’s also a
compelling way to grow engagement and broaden your reach on your social media channels.
Your fans/followers are already doing most of the work for you. Use that to your advantage.
Post Educational Content
Posting educational content is an excellent way to position your company as a thought leader and
expert authority in both your industry & your market. Educational content includes how-to
guides, tutorials, infographics, and other informative content that provides value to your
audience. It’s also a great way to highlight preferred vendors and partners. Plus, many times, by
tagging them, they’ll share it on their channels too. By sharing educational content, you’ll not
only help your audience learn something new, but you’ll also increase your credibility and
authority in your industry.
Share News and Updates
Sharing news and updates relevant to your industry or niche effectively keeps your audience
informed and engaged. News and updates can include new products, company announcements,
industry trends, and other relevant information your audience may find interesting. By sharing
timely and relevant news and updates, you’ll show your audience that you’re staying up-to-date
with the latest trends and that you care about keeping them informed. By incorporating this
information, you’ll earn a position of trust with them. Positioning you as the company they think
of first when they need a new home.
Highlight Your Culture
Sharing behind-the-scenes content is an excellent way to highlight your company culture and
build a connection with your audience. Behind-the-scenes content includes photos and videos of
your team at work, office parties, company outings, birthdays, and other candid moments that
give your audience a glimpse into your company’s personality and values. Sharing this targeted
content will humanize your brand and make it more relatable to your potential home buyers.
They’ll feel like they know you after a period of time.
Create Polls and Quizzes
Creating polls and quizzes is a fantastic way to increase engagement and gather valuable insights
from your audience. Polls and quizzes can be utilized to gather feedback on new products,
services, or content or to spark a conversation around a specific trend. By creating polls and
quizzes, you’ll also show your audience that you value their opinions and create opportunities to
engage more with your potential audience.
Host Contests and Giveaways
Hosting contests and giveaways is a fun way to increase engagement effectively, generates buzz
around your brand, and reward your audience for their loyalty. Contests and giveaways should
also be considered to encourage user-generated content, grow followers, or drive traffic. In
addition, hosting a contest or giveaway will create a sense of connection and anticipation among
your audience. It’s also a great way to showcase partners in your community, which can tap into
new audiences as well.
Repurpose Existing Content
Repurposing existing content is an excellent way to save time and effort while providing value to
your audience. Repurposing can include:
- Turning a blog post into a social media post.
- Creating an infographic from a brochure.
- Creating a slide deck from a webinar.
By repurposing existing content, you’ll be able to connect with a broader audience and nurture
them with content that’s both informative and engaging.
In conclusion, generating and posting ideas for social media can be challenging. Still, by
leveraging the consistent scheduling of these ideas, you’ll be able to create content that’s both
engaging and effective. Content that your audience looks forward to. Remember always to keep
your audience in mind and to provide them with content that’s relevant, informative, and helpful.