Hello again and welcome back to our detailed series “How Can I Improve My Website?”—A handy seven-step approach to ensuring your online home is ready to convert passive lookers into excited clients. If you’re just joining us, welcome! This week I’m going to reveal what I think is one of the best techniques you can implement to attract more customers. Best of all, this one simple tool works 24/7 to ensure your leads become vested in buying their new home from you. Continue Reading →
We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”. It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.
What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.
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Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.
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Nearly everything we do these days begins online. No homebuilding marketing effort can have significant success without the essential foundation of a website that is intuitive, functional, well designed and informative. That being said, how does a small business first afford and then maximize the incredible power of their website?
I call the Internet the great equalizer, because it is the one marketing tool where a small business can look as powerful, successful, and creative as their biggest competitor. A company’s website is very often the place where consumers eliminate choices, so your website’s job is to make sure you don’t get cut from that initial search. Your website needs to move a visitor from potential to legitimate prospect; if that’s not happening, you need to find ways to improve your website. This is achieved using art, science and a little internet magic.
By following these critical website solutions, the odds you will earn a client will improve drastically. Continue Reading →
Homebuilder marketing leader Power Marketing is proud to announce their new partnership with the top solutions resource for the building industry, CG Visions. Power Marketing will now provide their 25 years of builder marketing experience as a resource for CG Visions clients while CG Visions makes their services available to the Power Marketing clientele. Continue Reading →
Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers of what you’re being told and compare it to what you’re actually buying, chances are you’ll be concerned…and that’s putting it lightly. Continue Reading →
Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily mean your website will be a success. Continue Reading →
Marketing—and everything that goes along with it—is our passion! Whether it’s creating homebuilder websites or showing clients how to best use marketing automation, and everything in between, we take what we do seriously. As home marketing experts you can imagine the Power Marketing team receives a lot of questions. Anytime there’s an opportunity for us to demystify the intricate details of your marketing strategies, we’re more than happy to oblige!
This week, we received a question regarding Pay-Per-Click Vs. SEO, and we think you’ll consider the answer pretty helpful. Continue Reading →
Republished from Infusionsoft Blog May 20, 2016
Remember my awesome product? It’s still for sale. Click here to buy!
How many of these emails do you receive every week? OK, now think about how many of those bland email offers you actually act on. Probably not too many. But think about how you feel when you get those offers from companies from whom you’ve already purchased. Continue Reading →
New home marketing can be a tricky beast. I’ve been helping homebuilders gain more exposure for their businesses for just about a quarter of century…maybe a bit more, and I find myself still learning new marketing techniques nearly every week. But there’s one tool, one single marketing component homebuilders should be utilizing that’s been available for much longer than you or I have been alive. Continue Reading →