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Maximize Your Facebook Business Page (Part Five: Share, Like & Comment)

It would be best if you dedicated time to browsing the Facebook pages of your identified demographics. Friend them. Follow them. Like and share their posts. This is the social media equivalent of walking around the room at a party, ...

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

As with any content, it’s essential to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough, and just the proper amount.

Maximize Your Facebook Business Page (Part Three: What And What Not To Post)

Your business page aims to engage, inform, interact, and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline.

Maximize Your Facebook Business Page (Part Two: The Call To Action)

One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is ...

Maximize Your Facebook Business Page (Part One: The Set Up)

For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page.

Marketing Automation And Why You Need It (Part Four: Time To Upsell)

There are so many benefits included when utilizing a marketing automation service to attract and nurture qualified leads, but one of the true perks that doesn’t get enough attention is what happens after the sale.

Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest.

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically. In order to achieve more ...

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, ...

Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t ...