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How To Resonate With Your Email List Using Customer Segmentation

Republished from Infusionsoft Blog May 20, 2016 Dear <name>, Remember my awesome product? It’s still for sale. Click here to buy! How many of these emails do you receive every week? OK, now think about how many of those bland ...

The Most Important Communication Tool In History

New home marketing can be a tricky beast. I’ve been helping homebuilders gain more exposure for their businesses for just about a quarter of century…maybe a bit more, and I find myself still learning new marketing techniques nearly every week. But ...

Impressed By Impressions?

  Homebuilders love talking about impressions! Every Monday they count how many visitors came to their model home, clicked on their PPC ad or liked them on Facebook. That’s great! Here at Power Marketing we encourage homebuilders to track to ...

Homebuilders Need To Mirror People, Not Things

Homebuilders Need To Mirror People, Not Things As a homebuilder you know how convenient and smart it is to present your product visually. This is the tried and true way builders have always marketed their homes, and for good reason. ...

Here’s A Question To Ponder: Why Do Some Of Us Say “Much Obliged”?

Earlier this morning I had a meeting scheduled with a dear client. They hadn’t updated their homebuilding website in about three years and were pretty excited to hear about our new marketing automation program.  Their office is in a fairly ...

Three Keys To Creating A Customer Referral Program That Works

Republished from Infusionsoft blogger Matt Egan, April 4, 2016. There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course ...

Marketing Blunders Part Ten: Failure To Automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake.

Marketing Blunders Part Nine: Not Using A Referral Program

Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for homebuilders to maximize referrals. You’re not going to want to miss #9 in our ongoing series “Marketing Blunders To Avoid”!

Marketing Blunders Part Eight: Failure To Promote Testimonials

For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and ...

Marketing Blunders Part Six: Poor Use Of Social Media

Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your ...