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I’m a Homebuilder With a Website. Now What? (Part One of Four)

When building a house, you must create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, ...

Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.

Goals are one of the most underutilized components in Google Analytics. Goals are the actions you’d like visitors to take on your website. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an account ...

Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results

Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time! Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and, of course, your ...

IBS 2018 Educational Seminars with Brian Flook, MIRM

Must-Have Secrets to Create Marketing that Really Sells Homes Tuesday, January 9 | 9:45 – 10:45 AM Event Type: Presentation Location: BSC Hospitality Lounge – OCCC, West Concourse Level 3, Room W310 Presenter(s): Brian Flook, MIRM, Power Marketing, Hagerstown, MD The art of persuasion ...

3 Quick Tips For Business Owners In 2017

Have you committed to any New Year’s business resolutions for 2017? Here are three suggestions that just may help your sales team and staff not only be more productive in the upcoming year but will enable you to better understand ...

The Top 5 Tuesday Tips Of 2016

With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 ...

5 Proven Ways to Grow Your Email List

Republished from Infusionsoft.com, December 6th, 2016. Written by Jake Johnson. Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. Many business owners put the basic ...

What Good Is Building A Website If No One Can Find It?

At one point or another, you’ve heard the term Search Engine Optimization, but do you understand what this phrase means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to ensure your website appears higher in search results for ...

Maximize Your Facebook Business Page (Part Five: Share, Like & Comment)

It would be best if you dedicated time to browsing the Facebook pages of your identified demographics. Friend them. Follow them. Like and share their posts. This is the social media equivalent of walking around the room at a party, ...

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

As with any content, it’s essential to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough, and just the proper amount.