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Better is Boring—Different is Radical!

When it comes to home builder marketing, different is radical! Being better is simply boring. So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. ...

Builders — Give Your Leads A Reason To Not Eliminate You

Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website? That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain. How many of you can recall the thrill of something ...

We Feel Your CRM Adoption Pain

By Ben Snedeker republished from Infusionsoft Oct. 29, 2015 It turns out that the biggest pain of CRM for businesses is adoption, as in, 58 percent of businesses agree that it’s the biggest pain. In other words, over half of businesses ...

The Six Primal Pillars Of The Human Brain

As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ...

What Does It Take To Become An Expert?

Home building marketing experts are everywhere… or are they? I am amazed today by the number of people who claim to be experts in marketing new homes, yet have no frontline experience! It is almost today’s version of: “If you ...

To Successfully Market, You Must First Thoroughly Understand

  I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand ...

How Do You Close The Biggest Sales? You Start Small Of Course!

Ask any great new home salesperson, I mean the cream of the proverbial crop, and they will tell you it’s a horrible idea to try to close a deal on the phone. Why? Because being face-to-face with that potential customer ...

8 Ways to Measure Your Marketing Effectiveness

  One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was worth ...

It’s Coming… BuilderRadio. Bigger. Better. Badder.

Power Marketing, has acquired BuilderRadio , the international source of educational information for the homebuilding industry. Since 2007, BuilderRadio has offered access to professional interviews, detailed reports, webinars and courses relative to every aspect of new home sales and marketing, ...

Yes, You Must Hold Your Website Accountable For Your Business

We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the ...