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8 Ways to Measure Your Marketing Effectiveness

  One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was worth ...

It’s Coming… BuilderRadio. Bigger. Better. Badder.

Power Marketing, has acquired BuilderRadio , the international source of educational information for the homebuilding industry. Since 2007, BuilderRadio has offered access to professional interviews, detailed reports, webinars and courses relative to every aspect of new home sales and marketing, ...

Yes, You Must Hold Your Website Accountable For Your Business

We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the ...

3 Ways To Pummel The Online Competitiion

Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...

Find That Niche That Only You Can Scratch

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...

4 Cutting Edge Marketing Strategies To Ignite Your Sales

There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...

How To Find The Right Content Marketer For Your Small Business

Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins. Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your ...

Your Sales Team Sucks!

Go on, admit it. It’s ok to bring those sneaking suspicions you have into the cold light of day. You’ve had those feelings of concern more and more often. You can’t quite put your finger on it, but you’re convinced ...

Website Analytics Explained Part Four: Landing Pages & Exit Pages

Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series. Based on ...

Website Analytics Explained Part Three: Visitors & Page Views

Thanks for stopping by once again to our ongoing series intended to help you learn as much as possible about your website’s analytics. At this point I’ve explained what is meant by bounce rate as well as detailing the differences ...