You May Want to Double Check Your Website Traffic from February
Did you see a massive jump in your website traffic in February? Was your information based on Google Analytics 4 (a.k.a GA4)? You should review your account. Around February 17th, a breach occurred in GA4 through Google Tag Manager. Google ...
Posting Ideas For Social Media
Social media is an untapped tool for most home builders to connect with their audience, share content, and build expert authority. But coming up with posting ideas for social media can be very challenging, especially when you want to create ...
Understanding ChatGPT and Bard: The Future of AI Chatbots
Technology is constantly advancing. However, some recent accomplishments will have massive impacts on how we use technology in the future. Artificial intelligence has been a hot topic of discussion even before predictive text made it easier to write emails. As ...
How to Avoid Disappointment in Your SEO
When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...
What is M.B.A. Disease? Know the Signs
Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...
What You Need To Know About Google’s Helpful Content Update
Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...
When the Three P’s of Business Misses the Mark
*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...
Everything You Need to Know About Google Analytics 4
Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on improvement areas and successes to replicate. The best way to get these insights is by analyzing who is coming to your ...
Top 5 Reasons Why Google Ads is Important for Your Home Building Company
Undoubtedly, you’ve heard of Google Ads (also known as pay-per-click or PPC), but who hasn’t? So why should you use Google Ads for your home building company? Let’s start by defining what Google Ads is and what it does for ...
How Do I Know When It’s Time for a New Website?
A potential customer’s first impression of your company will likely be your website. According to Statista, 93% of people looking for a home will use the internet. So, at what point are you considering building a new website? Or do ...
Is Your SEO Working?
If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone of a successful SEO ...
