The New Email “Epidemic”: Google and Yahoo Change the Rules for Email Delivery
In the ever-evolving world of digital marketing, email remains a cornerstone, a direct line from your business to your customers. But just as you wouldn’t send or open a letter dressed in an unmarked, unsealed envelope, email’s trustworthiness is its ...
Understanding Google Analytics: Audience Overview & User Metrics
In a previous article, we covered the total overview of the Universal Analytics dashboard. We broke down each section into a comprehensive summary of the data Google collects from visitors to your website. In this article, we will focus primarily ...
4 Simple Ways to Speed Up Your Website
Earlier this year, Google’s Core Vitals update emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use many images, have integrations with 3rd party platforms (e.g., ...
Creating a Professional Social Media Presence for Builders and Contractors
Today’s digital world is ripe with opportunities for almost any industry, but with so many platforms and options available, it can quickly become overwhelming. As a builder or contractor, you may wonder where you can get the highest return on ...
3 Keys To A Successful Digital Marketing Strategy
Are you looking to create an impactful digital marketing strategy for your homebuilder brand? Partnering with a digital marketing agency can help you achieve your goals. However, hiring an agency is a complex process. It requires coordination between the client ...
Power Marketing Ranked As Top 10 Branding Agency
Power Marketing Agency has been recognized as a Top 10 Branding Company in Tennessee in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. ...
How To Deal with Difficult CEOs and Serial Killers
DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Streaming services and the networks produce a documentary or TV ...
7 Signs You Need A New Home Builder Website
Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven but a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best salesperson. ...
My Website is Getting Traffic, Now What? (i.e., Lead Capturing)
One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to capture ...
Understanding Google Analytics: The Beginners Guide
If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand ...
My Website is Launched and Optimized. Now What? (Part 4 of 4)
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...
