Marketing is essential to a healthy and profitable business. You need to get your name out there and make sure people understand what sets you apart from your competition. The goal of most marketing is to keep your name fresh in customers’ minds, but also to convey what it is about your business that positions you to best provide your service.
And when it comes to marketing, a full-service approach is always best. There are many tools on the table. Use every one of them you possibly can.
Many home builders are familiar with social media. This is one of the most popular ways for businesses to spread the word about their services. Traditional marketing avenues like TV commercials and billboards are still used as well.
But how do you adjust to the current times and get the most from your marketing budget?
Make the internet work for you.
Home builders need to be making use of SEO in order to compete in today’s market. But what is SEO? And what does it do for home builders?
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Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers of what you’re being told and compare it to what you’re actually buying, chances are you’ll be concerned…and that’s putting it lightly. Continue Reading →
#10. Proper Marketing Leads To Your Business’ Credibility
Promotion is imperative to the validity and trustworthiness of your product or service.
#9. Strategic Marketing Allows You To Target Your Ideal Audience
Marketing enables you to strategically focus on the exact demographic most likely to require your goods.
#8. Marketing Keeps Your Audience Aware Of Your Goods & Services
Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →
2014 was a great year for Power Marketing and our valued clients! We thought it would be fun to take a look back at some of the amazing businesses we helped exceed their marketing goals as well as some of the best reviewed blog articles from the past year. Join us as we travel through 2014! Continue Reading →
Which One Will Get Your Business the Best Search Results?
Every day someone asks our Maryland SEO company the same question — “Can you get my business to page one of Google?” And it’s obvious why — a whopping 70-85% of searchers believe that the “best” companies are the ones ranked highest in Google or Bing searches. And those are the websites that get the clicks. It’s a page 1-2 or die mentality — if you’re not on top, then your site might as well not exist. Every business wants that glorious #1 spot, but not many know how to get there. Not many know how to get anywhere close.
There are two methods of bringing traffic to your website Continue Reading →
Search engine optimization can help you grow your business unlike any other online marketing strategy. An increasing number of people are using the Internet to search for products and services they need, and SEO is one surefire way to attract targeted visitors, rank higher in the search engines than your competition and boost your online business.
SEO is much bigger than inserting a few keywords and links in your website copy. It’s bigger than blogging, keyword loading and linking back to your website. That’s how we do SEO, but it’s not why you need it for Internet success. Continue Reading →
It’s amazing how confusing social media seems to be to most businesses, leading to many companies to avoid various platforms and social outlets completely.
That’s a shame, because one specific social site is so simple to use, easily able to enhance your online branding efforts. That platform is StumbleUpon, a blog sharing site with over 1,000,000 users covering a very diverse user demographic. Continue Reading →
Every business has to a story to tell, and your blog is the perfect outlet for sharing this information with your audience. If you’re not blogging and your competitors are, they’re tapping into an audience you’re neglecting. Next time your prospects need advice, products or services, they’ll seek them from your competitors, not you.
5 Simple Content Ideas For Blogging Success
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