You May Want to Double Check Your Website Traffic from February
Did you see a massive jump in your website traffic in February? Was your information based on Google Analytics 4 (a.k.a GA4)? You should review your account. Around February 17th, a breach occurred in GA4 through Google Tag Manager. Google ...
How Can I Improve My Website? (Part Three: Intuition Must Lead The Way)
Welcome back to Part Three of “How Can I Improve My Website”. In the first installment I shared how crucial the visual layout of your website is when displayed on a potential homebuyer’s monitor. Last week, I dug into how ...
How Can I Improve My Website? (Part Two: Clear A Path)
Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how ...
How Can I Improve My Website? (Part One)
Nearly everything we do these days begins online. No homebuilding marketing effort can have significant success without the essential foundation of a website that is intuitive, functional, well designed, and informative. That being said, how does a small business first ...
Power Marketing Partners With Homebuilding Resource CG Visions
Homebuilder marketing leader Power Marketing is proud to announce their new partnership with the top solutions resource for the building industry, CG Visions. Power Marketing will now provide their 25 years of builder marketing experience as a resource for CG ...
Is Your SEO Company Being Totally Honest With You?
Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers ...
Homebuilders, Remember, Your Website Isn’t For You
Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily ...
Top Ten Reasons You Must PROPERLY Market Your Business
#10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...
Your Marketing Questions Answered—PPC & SEO
Marketing—and everything that goes along with it—is our passion! Whether it’s creating homebuilder websites or showing clients how to best use marketing automation, and everything in between, we take what we do seriously. As home marketing experts you can imagine ...
How To Resonate With Your Email List Using Customer Segmentation
Republished from Infusionsoft Blog May 20, 2016 Dear <name>, Remember my awesome product? It’s still for sale. Click here to buy! How many of these emails do you receive every week? OK, now think about how many of those bland ...
The Most Important Communication Tool In History
New home marketing can be a tricky beast. I’ve been helping homebuilders gain more exposure for their businesses for just about a quarter of century…maybe a bit more, and I find myself still learning new marketing techniques nearly every week. But ...