Proud Daddy & Grandpa Brian Flook Thrilled To See Daughter & Grandson On Huffington Post
“Proud” doesn’t begin to describe our fearless leader as he shared with the Power Marketing team a blog article written by his daughter Alexie that was just picked up by The Huffington Post! We thought we would surprise him—and her—by ...
Homebuilders Need To Mirror People, Not Things
Homebuilders Need To Mirror People, Not Things As a homebuilder you know how convenient and smart it is to present your product visually. This is the tried and true way builders have always marketed their homes, and for good reason. ...
Look Who’s Back! Power Marketing Welcomes Belinda Home!
We found Belinda buried beneath a pile of work! All kidding aside, welcome back, Belinda. Read the official press release below.
Here’s A Question To Ponder: Why Do Some Of Us Say “Much Obliged”?
Earlier this morning I had a meeting scheduled with a dear client. They hadn’t updated their homebuilding website in about three years and were pretty excited to hear about our new marketing automation program. Their office is in a fairly ...
Three Keys To Creating A Customer Referral Program That Works
Republished from Infusionsoft blogger Matt Egan, April 4, 2016. There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course ...
Marketing Blunders Part Ten: Failure To Automate
Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake.
Marketing Blunders Part Nine: Not Using A Referral Program
Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for homebuilders to maximize referrals. You’re not going to want to miss #9 in our ongoing series “Marketing Blunders To Avoid”!
Marketing Blunders Part Eight: Failure To Promote Testimonials
For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and ...
Marketing Blunders Part Seven: Cheap Photography & Video
Hello again, and thanks for stopping in to checkout our ongoing series “The Top Ten Marketing Blunders To Avoid”. We’ve covered a lot ground so far, everything from failure to follow up with your home buying leads, not ensuring your ...
Marketing Blunders Part Six: Poor Use Of Social Media
Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your ...