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Your Marketing Questions Answered—PPC & SEO

Marketing—and everything that goes along with it—is our passion! Whether it’s creating homebuilder websites or showing clients how to best use marketing automation, and everything in between, we take what we do seriously. As home marketing experts you can imagine ...

How To Resonate With Your Email List Using Customer Segmentation

Republished from Infusionsoft Blog May 20, 2016 Dear <name>, Remember my awesome product? It’s still for sale. Click here to buy! How many of these emails do you receive every week? OK, now think about how many of those bland ...

The Most Important Communication Tool In History

New home marketing can be a tricky beast. I’ve been helping homebuilders gain more exposure for their businesses for just about a quarter of century…maybe a bit more, and I find myself still learning new marketing techniques nearly every week. But ...

Impressed By Impressions?

  Homebuilders love talking about impressions! Every Monday they count how many visitors came to their model home, clicked on their PPC ad or liked them on Facebook. That’s great! Here at Power Marketing we encourage homebuilders to track to ...

Proud Daddy & Grandpa Brian Flook Thrilled To See Daughter & Grandson On Huffington Post

“Proud” doesn’t begin to describe our fearless leader as he shared with the Power Marketing team a blog article written by his daughter Alexie that was just picked up by The Huffington Post! We thought we would surprise him—and her—by ...

Homebuilders Need To Mirror People, Not Things

Homebuilders Need To Mirror People, Not Things As a homebuilder you know how convenient and smart it is to present your product visually. This is the tried and true way builders have always marketed their homes, and for good reason. ...

Look Who’s Back! Power Marketing Welcomes Belinda Home!

We found Belinda buried beneath a pile of work! All kidding aside, welcome back, Belinda. Read the official press release below.

Here’s A Question To Ponder: Why Do Some Of Us Say “Much Obliged”?

Earlier this morning I had a meeting scheduled with a dear client. They hadn’t updated their homebuilding website in about three years and were pretty excited to hear about our new marketing automation program.  Their office is in a fairly ...

Three Keys To Creating A Customer Referral Program That Works

Republished from Infusionsoft blogger Matt Egan, April 4, 2016. There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course ...

Marketing Blunders Part Ten: Failure To Automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake.