Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

As with any content, it’s essential to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough, and just the proper amount.

How Often Should You Post On Your Facebook Business Page?

There is no magic answer. However, your goal is to stay on your target audience’s radar. Posting only once or twice a week places you at risk of losing your followers. Placing content daily can be considered overkill, especially when your posts don’t provide useful, entertaining information. I’ve found the sweet spot to post 3 to 4 times per week. This has generally resulted in solid interaction while not overwhelming your followers.

I strongly suggest creating a social media calendar. Planning your posts in advance each week will help ensure you’re placing well-thought-out content and acting as a reminder to make sure you make the post.

Facebook will even let you schedule a post in advance! This enables you to place all of your posts for the week or the month in one day and select the exact date and time they will show up in your news feed:

• Write your post, including a link to your website and an image of your choosing.
• Click the drop down arrow to the right of “Publish”.
• Select “Schedule”.
• Choose the date and time you want your post to appear in your timeline and click “Schedule.”
• You will see a confirmation message—it’s that easy!

Facebook will even let you schedule a post in advance! This enables you to place all of your posts for the week or the month in one day and select the exact date and time they will show up in your news feed:

• Write your post, including a link to your website and an image of your choosing.
• Click the drop down arrow to the right of “Publish”.
• Select “Schedule”.

You’ll need to do more than post solid content to achieve the most from your Facebook Business Page. Next week, I will explain the easiest, best way to gain followers for your Facebook Business Page.

If you would like to discuss how to get the most out of your social media accounts, please call me at 615.257.0057.