Homebuilders, Remember, Your Website Isn’t For You

Homebuilders, Remember, Your Website Isn’t For You

June 17th, 2016


Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily mean your website will be a success.

The true purpose of your website is not to impress anyone in your building company, rather it must be tailored specifically to your clients and potential homebuyers. It must be informative, easy to use, authoritative, engaging and, yes, entertaining.

Websites must be created, not simply filled in. Can you download a free template online and make a website to promote your homebuilding business? Absolutely. But is it going to really capture the attention of your homebuyers? Not likely.

As homebuilding marketing experts, we specialize in crafting customized websites for builders nationwide. We are available to answer your questions, provide guidance and, if you choose, create an incredible website for your homebuilding business certain to attract the exact homebuyers your company needs.

Feel free to contact me directly at 301.416.7861. I’ll be happy to review your current website and provide detailed feedback. Power Marketing offers a Free 30 Minute Consultation to address all of your marketing needs. Even if you choose not to move forward with our services, at the very least you will gain some candid feedback—you really have nothing to lose!