Search Engine Optimization for Homebuilders
How Homebuilders Benefit From Search Engine Optimization
Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing SEO in your digital marketing efforts will help homebuyers find your contracting services while keeping your brand fresh in your customers’ minds.
Many home builders are familiar with social media. This is one of the most popular ways for home contractors to spread the word about their custom home building services. But how do you adjust to the current times and get the most from your marketing budget?
You get the most of a marketing budget by making the internet work for you.
Home builders making use of SEO will have a better chance in competing in today’s market of homebuilders. But what is SEO? And what does it do for home builders?
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For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page. Continue Reading →
Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →
We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →
Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.
This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →
Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.
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Homebuilder marketing leader Power Marketing is proud to announce their new partnership with the top solutions resource for the building industry, CG Visions. Power Marketing will now provide their 25 years of builder marketing experience as a resource for CG Visions clients while CG Visions makes their services available to the Power Marketing clientele. Continue Reading →
Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers of what you’re being told and compare it to what you’re actually buying, chances are you’ll be concerned…and that’s putting it lightly. Continue Reading →
Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily mean your website will be a success. Continue Reading →
The Power Marketing booth at a recent trade show.
Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people in a trade show booth still influenced their purchasing decisions. Learn how to maximize contact with attendees using these suggestions, and ramp up your ROI from your trade show efforts this year. Continue Reading →