Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.
This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action.
Words mean things. That may sound a bit too simplistic, but let’s break that comment down. Anyone can string together sentences to convey a point, yet all too often we write in the same manner that we speak. When it comes to website copy, this simply does not work.
Your homebuilding website must be professionally written, and that means much more than using the correct form of common words such as “their” rather than “they’re.”
Website content can’t ramble. You may think more words on the page are better than less…kind of like when we were writing term papers in college or high school…but in marketing, this is a Cardinal Sin. Your website copy must be clear, concise and, most importantly, compelling. Every word on the page must be tailored to the exact needs of your home buying prospect. You must focus on their interests—not yours.
As if the above isn’t enough, I can’t stress the importance of incorporating a “call to action,” (CTA), to your content. You want your audience to feel compelled to take that next step, whether it’s as simple as placing a call to your homebuilding company, downloading a white paper or even liking you on Facebook.
Does your website utilize well crafted, professional content, focused on the wants and needs of your target audience? Do you invite viewers to take the next step in moving them closer to becoming a customer?
If you would like to discuss your website copy please feel free to call me directly at 301.416.7861. You can also schedule a free, no obligation, 30 minute consultation.
I also wanted to mention there are still some seats remaining for my free marketing automation seminar. For local homebuilders in the DC Metro area, please click here to reserve your spot. If you’re not able to attend, you can still learn more about the power of marketing automation and request your free personal consultation.
Next week we will close out the series by discussing what you “should” and “shouldn’t” include in your homebuilding website.